The burning question that you must be having in your mind is whether it is worth hiring a good copywriter for any of your business needs. What deal are you snatching up in a moment by hiring one that someone else is not offering?
Good question.
Businesses these days are a mixed bag of perfect dynamics between team members, planning, executing and reaching out to new and existing customers. And success depends on the quality of that fine concoction.
In this scenario, look for someone who has a unique proposition for you!
Not to forget the universal wisdom of economics that all you would be happy with is enough traffic your way that convert and finally settle on a deal. Even better if they remain as loyal clients forever, lapping up all the great things you offer.
And all this, while you have time for yourself to make life worthwhile, time to join your family at dinner every evening, time to play with your children or friends, time to pray and reflect if you choose.
What if an ideal copywriter did just that for you – taking a little bit off of your workload, nudging it in the right direction while you live that zero-worry life, with good money flow and quality social or personal time?
If stress has gotten in the way somewhere, it’s just the right moment to hire the services to reduce it for you, to create a fine tapestry of your business image that will bring you the life you have always wanted.
Now, even the perfect copywriter cannot guarantee the future like the rising and setting of the sun. Especially about a huge inflow of profit in your coffers.
A copywriter is expected, for the right reasons, to be a highly trained copywriter, someone who can promise to plug the holes in your business that a misused word or an unused word may have created.
This, I guarantee, will add value to your business, value to your life, and a zest to your spirit. Not just in terms of ROI but in a very holistic way, filling the core desire within many human beings on this planet, changing outlook, changing relationships and improving the quality of life itself.
How do I, or for that matter any good copywriter, do this? You have probably guessed it by now. The raw material of our work is words. Words and words alone. Unbelievable, right?
Words are the tools too. A copywriter will use words to meet your business needs. Like a fine professional wordsmith committed to the job of healing your business from word-maladies and helping it fly to its well-deserved profitable destination.
Or you could say we are gifted with the word-wand to magically uplift your copy to the great realms of success. No pixie dust, no wishful thinking. It’s a skill we are deft at.
The three legs of your business tripod, as we agreed earlier, are traffic flow to your website, converting the traffic and then making the sales, all in a smooth, spiraling balance. It’s the center of gravity of that tripod, bringing about that subtle balance in this modern era of business is the power of words.
Any top class copywriter has always been able to choose the words and the emotions carefully. That is the mantra. The mantra that helps to lead the clients by their hand.
Gently, and sometimes with a pinch of ruthless urgency, we copywriters alter the words that matter, the style they are delivered and the emotions they evoke in the minds of your potential clients. we can feel the pulse of your clients. We can get under their skin and breathe with them. We soon learn how they think and decide.
Right at the onset, I must admit, that copywriters are not a do-it-all writer, meaning they do not write all kinds of copy with equal flair. Nobody does. It will be pure falsity to claim such an impossible feat. But each has their favorites they’re good at.
Some are specialists, honing their skills on web content, direct response sales letters where word counts are not typically restricted, white pages and other researched articles, newsletters, blog pieces and social media management.
However, once they get going with you, they usually are able to assist in ways to address every aspect of the written word and to heal every word-malady that needs fixing.
The safest bet is to look for copywriters who have been trained by the American Writers & Artists Inc., the stalwart amongst the copywriting organizations in the world. Widely recognized in the direct response industry for their premier copywriting courses for persuasive writing, AWAI has its group of copywriting gurus like Steve Slaunwhite, Katie Yeakle, Bob Bly, Ed Gandia, Joshua Boswell, Nick Usborne, Will Newman and of course Clayton Makepeace amongst many showers their tips and suggestions in every way.
Honestly, there is no limit to growth.
Having said that, there’s something copywriters learn to do well over the years. They become experts in grasping complex processes and ideas and write about them in such a simple way that even a 12-year-old would understand.
If you talk about your unique product loud and clear, and with dignity, the whole world begins to see that, eye to eye in peaceful harmony with your views. You win the trust of your prospects. They trust you only when they know your product, know your philosophy and credibility that drives you. That’s where a great copywriter can help you.
Many sincere businesses have failed in the past. Not because they had a poor product. They failed simply because their web presence was not strong enough. They did things wrong. I wish they had great copywriters with them to help them weed through their weak links that dragged them down.
Hope you find the best copywriters who move mountains and turn all stones to give your the rights to brag about your being special.
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