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Innovation—a Conduit to Sustainability

To meet Innovative minds, we need to be where the innovation happens.

Or at least where they throng to exchange their thoughts.

I was at one such hang-out place a few days ago. It was a forum filled with high tide of good spirits and imagination, passion, and professionalism.

The Houston Open Innovation Conference had masterminds discussing the future of education that churned innovation to block chains and crowdfunding.

It was a high-octane platform of deserving project in a supportive climate of celebrating unique thinking.

One thing was clear.

If an idea is a game changer, there are ways to give it wings and to take it to those who need it.

This is an era or removing limitations.

It’s an era of diverse thinking, not only in ethnic terms but in terms of disruptive thinking that constructs more than it destroys.

Times have changed.

Doors don’t close on good ideas for lack of funds or publicity. When the innovator is ready to crank it out of the head, there are its most thankful takers, too.

Innovation was never for its own sake.

It has a defined purpose. Either to solve a problem or take a performance to an altogether new lever.

Ideally to serve a higher goal of meeting a societal need and breaking the hiatus of growth.

Or opening a new door we never knew existed is what makes it all worth it.

 

The raison d’être for innovation?

Art can be for arts sake. Because it heals the soul in innate ways.

But innovation for innovation’s sake? Never.

 The geniuses may claim it to be as therapeutic and exhilarating as art itself. Yet, there’s an expectation from it in our society. For it to make life better or easier in certain ways.

Just like improvisation, for example.

When do we improvise? When we need an object and it’s missing.

We need a chair in a room, and a packing box serves that purpose for a limited time frame. A coffee  mug becomes a flower vase, a shawl can be a curtain. That duality of purpose saves a situation or saves some money.

And the urgency of time for the people to meet a crying need.

Whichever way we look at it, all improvisations opens up a surprise use of resources. It’s the first stage of innovation.

In the modern world, innovation as a concept is increasingly used in technology. A unique gadget or service that beats all analog devices. It seems to bring life under human control.

Artificial intelligence, augmented reality, can someday be the blindmen’s eyes or the Alzheimer patients’ home finder, and a wheelchair user’s legs.

Sky is never the limit for innovation. It can ride beyond the horizon on the wings of imagination.

Walt Disney has allowed the luxury of Imagineering in his world of entertainment.

 

Seed of innovation hides in imagination –

Innovation has its nurturing incubation in imagination. Not any plain wishful thinking but something that leads to paradigm shift. Taking us beyond our limitations of realistic thinking.

For every great invention, there’s first an imagination.

A “I wish” stage to the ways that can happen. People wanted to see a football match that they couldn’t go to. The wish became so desperate, the television had to happen.

The vision led to its creation. Imagination led to reality.

Curious doctors wanted to see what happens inside the body. And diagnostic imaging started with the x-ray. Then followed its ultra-smart cousins like ultrasound and MRI.

If man never dreamed of flying, airplanes would never have happened.

And of course, we’ve all at some point wanted to see what the earth looks like from a point far out in the sky.

That led to rockets, moon trips, and now even a one-way journey to Mars.

 

The hope for sustainability —

Can innovation save the world?

Sure can! Without it, we perhaps wouldn’t last.

There’s more to be done. Which is why our human brains are wracking up intricate models and strategies.

Alexa can be trained to turn off lights in an unoccupied room, turn down the water heater in warm weather. Our phones can scan a barcode and tell us about a product’s carbon footprint.

Maybe even control air conditioner performance to optimize electricity consumption.

What about the car AI reminding us to stop idling on gas or to take our own bags to the store? Who knows… The possibilities are endless.

Smart sensors are already shutting off faucets when no hands are actively squirming under them to wash off the soap.

Brushing while the faucet drained a river down the drain can soon become a thing of the past with self-shutting faucets or a gentle bark from Siri.

Alternative energy sources are cropping up in labs to help us with jaw-dropping creativity.

If your water bottle has a thin film of photovoltaic cells, it can run a filtering system for its own water.

A smart mesh fitted with a solar panel can function as a lighted car park with charging ports and water filtration all rolled in one.

Micro-grids and their integration promises a global network of power supply. Finally, we see a possibility to say our farewell to fossil-fueled electricity for good.

Preprogrammed 3-D printers create scrap-free products, using only as much as is needed.

Seeing such a wide range of possibilities for saving the earth, we feel tempted to assume the brains behind the invention to be “green” in their thinking.

If the planners are aware of the environmental impact of everything we do, what they’ll create will naturally bring about a solution.

Circular economy is catching up with the think-tanks.

Smart cars will not only park themselves and prevent accidents, they’ll switch to most efficient fuel use.

We will begin to trust their decisions.

 

Innovation patrons can be spread thin—crowdfunding

In olden days, the kings patronized creativity and visionary thinking.

Then the kind-hearted rich took their place in democracy.

Now it’s come down to crowdfunding. There simply isn’t any excuse for creative innovation to stay dormant and die a silent death.

If the idea is good, there are ways to fund it. Period.

All leaders in innovation know that for a fact and will not give up. They’ll find the channel that supports the idea.

And that makes me think.

If crowdfunding is possible, in the days of social media and easy access to social platforms, creativity, intuitive, and innovating thinking can also pool up to make great things possible.

Innovation need not be the prerogative of the elite thinkers, it can be everyone’s responsibility.

Just like Einstein had envisioned.

It’s a way to pave for a truly democratic society where problem solving is also for the people and by the people.

 

The Commitment Toward Social Responsibility—

Now we know out-of-the-box thinking has the promise of being funded.

And it has the ability to find ways to divert resources away from landfills, to flick it back into the production system to create a looping system.

The final piece closing it into a perfect circuit is our responsibility.

If we have to live beyond the two decades the no-sugarcoating environmentalists are screaming hoarse over, we better pick up the hammer and get to work.

The onus is on us.

Let’s spread the green vibe >>

About the Author

Balaka Ghosal
Balaka is on a mission of giving for goodness -- saving the world's environment and empowering the environment within, in spirit and practice. It's a commitment for life. She has been evolving and crystallizing over the decades to make a difference to the world and its people. It is this spirit of giving that helps her create a network of scrupulous caring. Both in her personal life, her community, and in her business.

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Balaka B. Ghosal
Environment Copywriter
Call or text: +1-713-825-4712
Email: info@thegreenwriter.com

LinkedIn: www.linkedin.com/in/thegreenwriter
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Testimonials

In the last two decades, I have come in close contact with many wonderful people. They had the chance to see my work, my skills, and also my whole personality that reflects into my work. Here’s a humble sharing of a few comments.

Excellent feedback

Excellent feedback on my website. I agree with all your suggestions. Appreciate your work.

Bob Bala (Client)

Entrepreneur | Houston, TX

Walks the talk

are unique in many ways.
You have a true green vision and walk what you talk.
You are extremely knowledgeable and know what can be realized in what time.
You are very patient and love to talk about environmental issues.
You are focused on noble ideas rather than showing off.
You are extremely patient with people who don`t know.
You have a very loving good heart and lots of true compassion for nature/ mother earth.

Marianne Gamble

Environmentalist | Buda TX

Encourages in a fun, friendly way

think your unique strength is that your enthusiasm and passion for living green. You motivated the whole NF4NF, the non-fiction conference group, to be more mindful of recycling and using earth friendly products. You made us more aware of our carbon footprint. You encouraged us in a fun, friendly way that motivated us to do it. It was fun in the process!
You are a warm and kind person who reaches out to others. You are always willing to share what you have learned with others.

Therese Nagi

Writer | Bay Area, California

True environment enthusiast

Balaka is a true environment enthusiast in letter and spirit. She is good in oral and written communication. She is bubbling with ideas. She leads a simple life. Above all, she has the heart for the needy, both far and near. These rare qualities make her unique among the usual crowd”.

Ganga Narayan Ghosh

Environmentalist & Social activist (Current client) | Houston TX

Amazing communication skill

Balaka is the best motivator – her communication skill is amazing!! I love the way she explains complex matters. It just becomes so simple that we can take in every bit of it. She is a very good orator, a great skill I must say. Her simplicity is infectious!!

Kasturi Panja

Kolkata, India

Staying on Task, Focus on Detail.

are extremely passionate about the environment and are a role model to everyone who, with little changes in lifestyle and behavior, can make an impact. Unique Strengths – Staying on Task, Focus on Detail

Sanjay Ahuja

Marketing Director, P.F. Waterworks(current client) | Houston TX

Creative, plans her work very well

Balaka, it means a lot to be with people like you. Unique Strengths: Creative, You voice your opinion in an articulate manner. You’re a very eager learner, meticulous, someone who plans her work very well. You can foresee your plan in action, bring different ideas to the table with a plan, a leader in action.
You are a gem.

Debleena Banerji

Geologist, Hess | Houston TX

Giving 100% to the person in front of you

is not just one thing. 

What I like about you and I think your unique strength is giving 100 % to the person in front of you, treating everyone equal, your wealth of knowledge, understanding others or trying to understand others, respecting other’s views , being passionate about whatever you do, humility, love for fellow human beings, straightforwardness and always seeing the goodness in everyone.

Latha Ravishankar

Technology Specialist | Katy ISD, Katy TX

Informative and engaging: The Times of India

Balaka Ghosal held informative and engaging Earth Day where the kids and the adults learnt so much about sustainability and environment and how to reuse things.

https://timesofindia.indiatimes.com/nri/bengali-new-year-celebrations-in-texas/articleshow/63872046.cms

Ability to identify issues that impact all human beings

You have a unique ability to identify an issue that impacts all human beings, then merge your spirituality with potential political and environmental solutions that protect the future for us all.

Patti May

former boss/appraiser |HoustonISD principal

Passion for the earth

Balaka, our passion for the earth and its people are incredible!

And you are so good at communicating that to people.

You make your words easy enough so that even young children will understand.

Your message always brings us knowledge with a twist of humor.

Noliko Utsuzawa

Environmentalist | Sugarland TX

Address your needs with the most surprising suggestions, that make you stand out

I met Balaka at a professional writing Bootcamp in 2019. I was struck by her energy, imagination, and willingness to offer a mountain of good ideas. 

She is generous, very participative in a Mastermind group we formed last year and is always available for valuable input. An avid talker, but also an effective listener. 

Balaka has a breadth of experiences and demonstrates a keen interest in what she does and writes about. She can address your needs with the most surprising suggestions, that make you stand out. 

She’s also a successful ghostwriter. I recommend her to you for her enthusiasm, loyalty, and richness of ideas.

Andre Pilon

B2B Content Marketer | Montreal, Quebec,Canada

Thanks for being a part of my journey

Balaka, your words are beautiful; and I want to acknowledge you for your contribution to the written word – you will create amazing things in your life. Thanks for being a part of my journey, I truly appreciate it.

Blake Powell

Writer, Mentor | Coquitlam, BC Cananda

Staying on Task, Focus on Detail

You are extremely passionate about the environment and are a role model to everyone who, with little changes in lifestyle and behavior, can make an impact. Unique Strengths – Staying on Task, Focus on Detail.

Sanjay Ahuja

Marketing Director, P.F. Waterworks(current client) | Houston TX

Laser focus on project

Here are your strengths as I see them.
1: laser focus on a project, especially when you are passionate about it.
2: you give your all.

Mamta Ganesan

Green Committee,RMD | Austin, TX

Reflecting and connecting ideas

Your approach to important subjects involves examining and analyzing things very carefully. I would actually think of you as a detail list-builder to guide someone every day. 

Your attempt to redirect us towards things that support and protect our home, our planet, is commendable. Most unique strength other than the above-mentioned is the way you reflect and connect ideas after observing and taking into consideration various aspects of a situation—this is something that I have to learn from you.  You are someone who wouldn’t mind being the ‘Outlier’ if it benefits the world and you are the pioneer.

Pooja Agarwal

Educator & Administrator | RMD, Austin

Deeply analytical and capturing the essence

Thank you for your assistance and input. This is really a great analysis and speaks directly to what we are developing. The information you sent provides us with a great start for dialogue regarding our business idea. I’m really impressed by your ability to capture the essence of what we are trying to achieve. Your connections to the natural society has created a direct path to providing what we will need as a sustainable start-up.

ReShonda Smith

ProfileCertified RN Anesthetist | MD Anderson | Pearland, Texas

She has a wealth of experience that will benefit any subject…

I’ve worked with Balaka for over one year in our consultancy work and I have always found Balaka with a positive and confident mindset. She sets the bar high up when it comes to creating content.
She is an absolute perfectionist in her research and chooses to be a lifelong learner. You will never regret hiring Balaka.

Brian George Taylor

Freelance Copywriter and Author | United Kingdom

Intuitive ability to break complex issues down to simple and understanding solutions.

I’ve worked with Balaka for just under a year now in a consulting and career building project. During the time she’s displayed skill growth in her ability to advance the project forward with idea generation, problem solving, and applying her vast experience as a writer.
I was impressed with her ability to draw insight from group meetings and apply them to her own individual copywriting client work.
She has an intuitive ability to break complex issues down to simple and understanding solutions. Her level of care for client satisfaction and value given them is rare.
Balaka has been an icon of project commitment to help others and loyalty to its overall success. Her humble and easy-going personality is refreshing and makes her a joy to work with.

Brad Dunsé

E-mail and newsletter guy | Music Industry

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