Grid Failure in Texas Mistakenly Questions Future of Renewables
The Uri snowstorm gave climate-change doubters ample scope to short-circuit the promise of renewable energy. Without analyzing the real cause behind it. “Houston, We Have a Problem.” Thankfully, this was not from Perseverance, the spacecraft just days away from Mars landing. This time, for a change, it was Houston herself being the damsel in distress. A city that had housed the lifeline for astronauts in NASA’s mission control rooms was suddenly in dire straits with another one of nature’s fury […]
Totally Home Cooked Meals for Your Pets—Is it Right for You?
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Copywriting can be as easy, or as tough as honest talking your heart out!
Nobody did it as good as David Ogilvy! He is so good and so downright honest. It almost hurts sometimes, doesn’t it? And yet we read on! He cut the path of direct response marketing. Oh boy, what an amazing path that is. As customers, we are happy wanting to buy the stuff. As copywriters, we are happy to be ‘talking’ the copy. I just signed up to be the Circle of Success member of AWAI, the American Writers and Artists […]
Is It Worth Hiring a Copywriter?
The burning question that you must be having in your mind is whether it is worth hiring a good copywriter for any of your business needs. What deal are you snatching up in a moment by hiring one that someone else is not offering? Good question. Businesses these days are a mixed bag of perfect dynamics between team members, planning, executing and reaching out to new and existing customers. And success depends on the quality of that fine concoction. In […]
What Would You Prefer – Plain Vanilla or Aamer Ghol?
Plain Vanilla, please. In an exotic land where I’m trying to figure out the next turn on the map and next food I could chew on, it’s the simple and familiar I head for when I’m really hungry. Aamer Ghol or whatever it is called could be yummier on my palate but, please, I’m not ready to take a chance. At least, not when I’m hungry. I go for what I understand. I know, so do you. We have an […]
It’s Hard to Fool a Curious Researcher
Yes, it is hard. I have tried to be one all my life. Believe me, it was hard back then, when I was a teenager. I had to depend on the availability of authentic books and the very “knowledgeable” people. I know that kind of betrays my age, and I don’t mind admitting I am old. In those days there was no internet, no smart phone, no GPS. If we had to go anywhere, we had to buy paper maps […]
Infecting Everyone With the “Green Buzz” of the Times
“Act now, before it is too late,” said Chewang Norphel, the famous hydrologist with a heart, the civil engineer from Ladakh who motivated local villagers to join him to make a glacier. Yes, you read it right. He did “make” a glacier. Chewang Norphel is the pioneer among environmental engineers who have done terrific things to save the world from the brink of disaster time and again. He thought of making glaciers at the moment in history when glaciers those […]
Talk to People, Not at People
You know that feeling when the doorbell rings in an early evening hour when you’re not expecting anybody. You wonder who it is as you reluctantly amble to the door, take a peek by the Venetian windows and see a young man in company attire waiting with his attitude betrayed on his face. These days of summer has those window replacement companies scouting for customers on every possible neighborhood. The Houston summer sun is so unkind, that it makes great […]
Open for Feedback 24/7/365
I started out as a dunce, in life. Literally. “Not fit for class” was what my first-grade teacher wrote on the progress report. My parents preserved it with care, to show me when I would grow up to be successful. It took many decades. And I did not become a Thomas Alva Edison who was labeled “addledAn”. Far from it. My own light bulb is still flickering. But my life did mark some improvement from where I was back then […]
Blake Powell Talks You Out of Your Fear as a Writer
Blake is the new writer-whisperer to wipe out your fear around writing for good. Balaka: Thank you for being the castle of ideas for the shaky, iffy, nail-biting, frozen-brain writers of the world. When I first struck upon your Bulletproof Writers Facebook Page, I was so relieved! Your book, “Bulletproof Writers’ Handbook – A Proven Guide to Conquer the Blank Page Forever” has been a HUGE help for me. Writers like myself have gathered some awesome tips and encouragement, that’s […]
