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FAQ
It’s only natural to wonder if I am the perfect fit for your writing needs. So, here are a few frequently asked questions, not in any particular order. If you have more questions, feel free to contact me directly.
Q. What are your qualifications as an environmental copywriter?
A. I’m a life member of the American Writers & Artists Inc. (AWAI), the stalwart among the copywriting organizations in the world.
As a member of their elite Circle of Success, and a graduate of their highly acclaimed Accelerated Copywriting Program, widely recognized in the direct response industry as the premier copywriting training for persuasive writing, I can humbly claim to have been taught by the best in the market.
I combine this experience with my passion for sustainability. This inbuilt feeling has helped me to develop an understanding and empathy for things that matter. It is undoubtedly my primary viewpoint for everything that I do or say. I use this mindset to take eco-friendly businesses to higher ground.
Q. Do you have experience in the environment/green product industry?
A. Yes, I have been dealing with eco-friendly products for quite some time now, sharing the information through my blogs and through my classes for different age groups. I am also writing about water conservation products in the market and the harmful effects of regular cosmetics on human health. I read and research daily to make sure I keep my finger on the pulse of what’s happening in the industry.
Q. What kind of business copywriting do you usually do?
Emails – short copy, long copy (direct response letters for the B2C communications, email series and autoresponders
Newsletters – keep your customers coming back for more – to make your website as the go-to place for authentic information, to make you the likeable expert in your field
Articles – in-depth interviews, research, or platform to tell your social responsibility story
Advertorials – drive action through information
Blog Posts – quick, catchy and share-worthy
Landing Pages – convert to more sales, a free PDF information book offered as bait to get more customers
Social Media Management – you can’t do it all! get some help be present consistently
Case Studies – Candid, organized information that is instantly useful
White Papers – the facts that will help tell the story
Renewal Series – subscription services need cultivating
Copy Critiques – going over existing material like a hawk to make it error-free
Marketing Strategy – seeing the big picture as well as the minute details
Ebooks – eBooks make a great offer for landing pages
Don’t see what you’re looking for? Just ask me if you are interested in other services – there’s much more I can do. And my network of partners can be called on to team up, if needed.
Q. Have you had any specific copywriting training that has prepared you for the specific needs in B2B and B2C?
A. Yes, I have completed B2B writing training through AWAI. I am now taking the Advanced Training module as a Circle of Success member of AWAI and also the special marketing training by Joshua Boswell. I keep honing on the Accelerated Program from time to time. One can never get done with it completely. I also attend regular webinars by copywriting dons as Clayton Makepeace, Bob Bly, Ed Gandia and Will Newman for the latest and greatest marketing strategies.
A. The amount of your investment will vary according to the project type and scope. Please visit the Investment link for estimated amounts for different project types.
Q. Do you only write for the companies that sell eco-friendly products/services and green energy?
A. The sustainability industry is the niche where I have the most expertise, but I love to learn new things and I also believe that there is a sustainability aspect to every type of business. I’m happy to talk with you about any projects you have and would enjoy exploring other industries, too.
Q. Do you give feedback to our existing content just to spruce it up a bit?
A. Sure I do! I absolutely love doing that. I’ll take an in-depth look at your current copy and search for ways to improve its effectiveness and impact, finding ways to make it work harder so you don’t have to.
Q. Do you write your copy yourself or do you have a team of writers?
A. I do it all by myself until my clients and I are totally satisfied. For other peripheral services concerning my business, I outsource regularly to be able to devote more time to writing.
Q. How long does it usually take for you to write copy?
A. Exact timelines are dependent on project length and the amount of research required. In a regular schedule you can expect approximately a 10-14 day assignment turn around. The urgency of the client is also very important to me. So, if you’re in any particular hurry we can always talk about it and see what the possibilities are.
Q. What happens if we want you to revise the copy you have written?
A. I am a very flexible person with the motto to serve my clients till they are satisfied. After I turn in the first draft, there is always a slight tweaking involved to perfectly match your needs. Up to two revisions are included in my fees (unless they are based on a change in the assignment after the copy is submitted).
All revisions must be assigned within 30 days of your receipt of the first draft of copy.
After that, an additional rewrite may be made at a fee to be negotiated separately from our original agreement. Minor revisions usually take 1-3 days, major revisions may take longer.
A. When I write for you, I will use a voice appropriate to your business and to which your customers will relate. Depending on the type of writing and the clientele it caters to, you can give me feedback on setting the tone for each type of writing that I will be doing for you.
People almost always respond on a deep level to the tone and voice of the written piece, it encourages the development of trust in your business and product. My creative writing background provides extensive experience in creating unique, believable voices, and I will use this skill to help you stand out from the competition.
I would love to answer more questions if you have them. Simply email me your question and I will promptly respond in one or two business days.
My mission is to weave the entire fabric of your company’s personality in the web. The earth-loving people are constantly looking for “greener products.” And I like to think that my writing could be the ideal bridge connecting your product to the people.
A quick reminder: How you project yourself online and how you reach out to your prospects depends on your carefully chosen words and expressions.
I can do it for you while you immerse yourself in the other details of delivering quality products and services.
