The Uri snowstorm gave climate-change doubters ample scope to short-circuit the promise of renewable energy. Without analyzing the real cause behind it. “Houston, We Have a Problem.” Thankfully, this was not from Perseverance, the spacecraft just days away from Mars landing. This time, for a change, it was Houston herself being the damsel in distress. […]
Copywriting can be as easy, or as tough as honest talking your heart out!
Nobody did it as good as David Ogilvy! He is so good and so downright honest. It almost hurts sometimes, doesn’t it? And yet we read on! He cut the path of direct response marketing. Oh boy, what an amazing path that is. As customers, we are happy wanting to buy the stuff. As copywriters, we […]
Is It Worth Hiring a Copywriter?
The burning question that you must be having in your mind is whether it is worth hiring a good copywriter for any of your business needs. What deal are you snatching up in a moment by hiring one that someone else is not offering? Good question. Businesses these days are a mixed bag of perfect […]
What Would You Prefer – Plain Vanilla or Aamer Ghol?
Plain Vanilla, please. In an exotic land where I’m trying to figure out the next turn on the map and next food I could chew on, it’s the simple and familiar I head for when I’m really hungry. Aamer Ghol or whatever it is called could be yummier on my palate but, please, I’m not […]
It’s Hard to Fool a Curious Researcher
Yes, it is hard. I have tried to be one all my life. Believe me, it was hard back then, when I was a teenager. I had to depend on the availability of authentic books and the very “knowledgeable” people. I know that kind of betrays my age, and I don’t mind admitting I am […]
Infecting Everyone With the “Green Buzz” of the Times
“Act now, before it is too late,” said Chewang Norphel, the famous hydrologist with a heart, the civil engineer from Ladakh who motivated local villagers to join him to make a glacier. Yes, you read it right. He did “make” a glacier. Chewang Norphel is the pioneer among environmental engineers who have done terrific things […]
Talk to People, Not at People
You know that feeling when the doorbell rings in an early evening hour when you’re not expecting anybody. You wonder who it is as you reluctantly amble to the door, take a peek by the Venetian windows and see a young man in company attire waiting with his attitude betrayed on his face. These days […]
Open for Feedback 24/7/365
I started out as a dunce, in life. Literally. “Not fit for class” was what my first-grade teacher wrote on the progress report. My parents preserved it with care, to show me when I would grow up to be successful. It took many decades. And I did not become a Thomas Alva Edison who was […]
Blake Powell Talks You Out of Your Fear as a Writer
Blake is the new writer-whisperer to wipe out your fear around writing for good. Balaka: Thank you for being the castle of ideas for the shaky, iffy, nail-biting, frozen-brain writers of the world. When I first struck upon your Bulletproof Writers Facebook Page, I was so relieved! Your book, “Bulletproof Writers’ Handbook – A Proven […]
The Alternative Future of Energy
What if we really had all our electricity from the sun? It’s ok to imagine the realization of the utopia. Besides having a good time and feeling the pulsation of hope and positivity in your pulse, we get one step closer to the reality. A Realizable Goal: The world is actually getting one step closer […]