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Grid Failure in Texas Mistakenly Questions Future of Renewables

By Balaka Ghosal | Mar 1, 2021

The Uri snowstorm gave climate-change doubters ample scope to short-circuit the promise of renewable energy. Without analyzing the real cause behind it. “Houston, We Have a Problem.”  Thankfully, this was […]

Totally Home Cooked Meals for Your Pets—Is it Right for You?

By Barbara Charles | Jul 28, 2020

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Copywriting can be as easy, or as tough as honest talking your heart out!

By Balaka Ghosal | Jun 24, 2020

Nobody did it as good as David Ogilvy! He is so good and so downright honest. It almost hurts sometimes, doesn’t it? And yet we read on! He cut the path […]

Is It Worth Hiring a Copywriter?

By Balaka Ghosal | Jun 24, 2020

The burning question that you must be having in your mind is whether it is worth hiring a good copywriter for any of your business needs. What deal are you […]

What Would You Prefer – Plain Vanilla or Aamer Ghol?

By Balaka Ghosal | Jun 24, 2020

Plain Vanilla, please. In an exotic land where I’m trying to figure out the next turn on the map and next food I could chew on, it’s the simple and […]

It’s Hard to Fool a Curious Researcher

By Balaka Ghosal | Jun 24, 2020

Yes, it is hard. I have tried to be one all my life. Believe me, it was hard back then, when I was a teenager. I had to depend on […]

Infecting Everyone With the “Green Buzz” of the Times

By Balaka Ghosal | Jun 23, 2020

“Act now, before it is too late,” said Chewang Norphel, the famous hydrologist with a heart, the civil engineer from Ladakh who motivated local villagers to join him to make […]

Talk to People, Not at People

By Balaka Ghosal | Jun 23, 2020

You know that feeling when the doorbell rings in an early evening hour when you’re not expecting anybody. You wonder who it is as you reluctantly amble to the door, […]

Open for Feedback 24/7/365

By Balaka Ghosal | Jun 23, 2020

I started out as a dunce, in life. Literally.  “Not fit for class” was what my first-grade teacher wrote on the progress report. My parents preserved it with care, to […]