Helping Visionaries and Green Businesses with Their Writing Needs

Balaka B. Ghosal

Information Packet for Ghostwriting

(Memoirs and Green Blogs)

A Sneak Peek

Introducing The Domain of Ghostwriting!

I thank you for taking interest in my ghostwriting portfolio.

The burning question that you must be having in your mind is whether it’s worth hiring me for any of your writing needs. Be it an autobiography, a memoir, or even a blog.

 

Do Books Sell Well in This Era of Videos?

If the book is well-written and marketed in the right way, the demand for it can be quite high. In the USA alone, as per the ALA (American Library Association) statistics, there are 119,487 public libraries.

Besides Amazon (hard copy and Kindle), there are 1775 book-selling companies with one or more stores in the country. Several online publishing platforms can arrange for a good book to sit on the shelves of thousands of bookstores around the world along with having digital and audio versions.

There are organizations and research/training centers that have their own reading libraries. The chances of selling positive content only gets better.

From the above data, I would like to reinforce confidence in the marketability of a good book that touches the lives of women and men across all boundaries.

So, gear up with the sincere spirit within yourself to get your intellectual brain-child the worthiest delivery possible.

Your ideas might be gnawing at your heart to come out, especially during the pandemic that has pressed the pause button for the world.

Am I the right fit for your needs at this time? Does someone else resonate better with your vision and offers the same service?

These are good question to lead you to the best candidate.

 

A Little Bit About Ghostwriting Autobiographies and Memoirs:

Do you have a memoir in you waiting to be born? One doesn’t have to be a writer to become an author of a brilliant idea.

Which is why most people need a ghostwriter to help them bring their wisdom out into the world in the form or a book or blog.

Everyone, I believe, has a book in their heart.

You too. Even more so if you’ve been a thinker trying to touch lives and change society.

 

Who is a ghostwriter?

The word sounds scary at first. But ghostwriters are NOT writers who have died and continue to write in the spooky corners of old libraries.

Shadow-writers could’ve been a more appropriate term. In my opinion, of course.

Ghostwriters are the unseen tribe of writers who write books in the name of the author.

Their names do not appear on the book cover. Some even have to swear in to write in secrecy on behalf of famous people.

Let’s say a president of a country had a series of historic moments during his tenure and would like to write a book on his earth-shaking experiences. Politics is what he’s a pro at.

But writing? Not so sure.

Moreover, he might be too busy to sit down for hours to record his thoughts with adequate literary charm. He’d, therefore, hire someone to write.

This hired writer—the ghostwriter—would interview him, record his thoughts, and arrange everything into neat chapters with captivating content written with just the right flair it needs.

When the author (the former president, let’s say), reviews and likes what the ghostwriter put together, the book is ready to go to a professional editor and proofreader, a graphic artist for cover design, and finally to print.

Sitting on shelves of all bookstores, online and otherwise, around the world, his books would make it to the bestseller status, making him a rich man with royalties pouring in.

The ghostwriter will continue to remain the obscure person in the shadows without the fame. His consolation is the comfortable paycheck that foots his lifestyle bills and some commission from the royalties as well (if the contract promises that).

What is lost out by way of recognition and fame is compensated with money. In some cases, the author thanks the ghostwriter in the Acknowledgment section of the book, or mentions in the copyright page.

In rare cases, a ghostwriter is acknowledged on the cover with a “as told to (NAME)” below the author’s own name.

There are intellectuals who might be too ill to write (Randy Pausch), too disabled to use a keyboard (like Stephen Hawking), too busy to find the time (Head of States), or too unskilled to create a work of art with the pen since they’re good at what they do best in other areas of life.

The world still gets to enjoy their thoughts in the form of books, thanks to the service of ghostwriters who don’t mind being less famous in spite of their unparrallel writing skills at par with the top award-winning fiction writers.

 

Ghostwriters can be compared to a few professions the world couldn’t do without.

They’re the midwives and doulas of the literary world. Even the obygyn to start with. They can create a book where none seemed possible in the first place.

Just like a pregnancy, book writing is a journey with its own humps and storms. As autobiographies and memoirs reflect not what transpired in one’s life but how the event was perceived, received, and internalized. Each in their own way.

A few ghostwriters also blog for famous people or busy businessmen syncing their words with their persona to market their ideas and products.

Ghostwriters help sort through thought clutter to bring out the best from a person and encapsulate it in a book.

 

Autobiography or Memoir? Aren’t They the Same Thing?

It’s a million-dollar question that confuses many. Before delving into the process of ghostwriting, it’s best to ccompare and distinguish the unique characteristics of both.

Autobiographies and memoirs—they’re similar. But not synonymous. Both autobiographies and memoirs talk about moments from the author’s life.

 

What’s the difference, then, you’d ask for sure. Let’s compare:

  • An autobiography is usually for celebrities. Whereas, memoirs are for non-celebrities. Unless you’re part of the top who’s who, you fall into the memoir-writers’ tribe. That gives you way more choices…

It’s a happy place to be. The media is not chasing you for details you don’t want to share. No excavating skeletons in your closets or shoving in fake ones for defamation.

  • Autobiographies usually cover the whole life’s lessons for celebrities. Memoirs can cover either part or one’s whole life. There is no definite time chunk you’ve to adhere to.

Memoirs are focused on what you did with your life’s incidents, not just what happened to you. A summation of your experience will add value to other people’s lives. It’s a gift of love for the future generations.

  • Fans want to know all kinds of needless details and expect to see tons of behind-the-scene banalities from the life of celebrities. Their favorite ice cream flavor to the brand of shoe laces they order wins the attention of the readers.

In case of memoirs, however, the author (and the experienced ghostwriter) needs to choose carefully. You’re the common man in the crowd. All silly details can provoke a reader to close the book and move on. Your content must have the magnetic strength of unique content that holds a promise of upliftment for your readers.

That doesn’t mean you discard your life’s normal moments. You only hold it up in a different light to show its worth in a context.  A tricky tweak to weave in to the fabric of your life.

 

Could You Not Write It Yourself? Why Need a Ghostwriter?

Many of you may have already written a couple of hundred pages of your life story. That’s quite enough to make a 300-page book, you’d think.

After all, you’ve written like a pro at work, cranked out presentations at moment’s notices for your department, and you probably have A’s all through school in English language arts.

If literature and writing good sentences were synonymous, sure enough you’d ace the project.

Each time, I’m handed a fat wad of manuscript or a long word document to read through, I have a couple of dozen questions to ask on the first interview.

That’s when the sluice gates shift and open up a tiny space to release the memories. The thoughts come—first a trickle, then a gush, and finally a flood. Almost completely out of sync with the notes I have in front of me.

What was handed to me was a random written block of clues. I call it a block of old, holey cheese with a ton of missing details. Time for questions to morph the notes into a literary gift for the world.

An expert chef can turn this flavorful chunk of cheese into the most palatable entre to relish. You got it. An intuitive ghostwriter can be that master chef to create an unforgettable entre to nourish his customers.

 

Qualities to Look for in a Ghostwriter:

So, a ghostwriter is a good writer? Is that all? Why doesn’t he go write his own books then?

Ghostwriters often have their own book, for sure. But they make a living writing on behalf of others. This does meet their financial need like everyone else’s professional duties.

However, ghostwriters are far different than journalists, researchers, and transcript writers. They must have a few unique qualities to be able to do justice to someone else’s ideas and life experiences.

If you’re looking out for one, make sure they have most of these qualities and traits.

  • Gracefully takes the responsibility while promising confidentiality and trust
  • Accepts obscurity, remaining in the shadows of the author’s publicity and fame
  • Labors through the process until the authors feel their voice is truly reflected in the writing
  • Has the knowledgeable of legalities around sharing past incidents to safeguard your writing from defamation lawsuits. Libel and slander are thin lines to tread. So are copyright laws around using quotations, pictures, and graphics.
  • Encourages the author through the hesitant and doubtful moments, encouraging to take the bold step where it’s needed
  • Asks the right questions to fill the voids and to provoke a different insight
  • Intensely observant of all the hues of emotions being expressed
  • Listens eagerly to the details and to help choose which ones are the gems to use and the scraps to discard
  • Shares ideas without imposing them on the author, gently suggest a new perspective on things and uphold an insight that will resonate with readers
  • Provides benevolent guidance for creating a final product that will add value to society, to voice the wisdom and to tuck the anger away—memoirs are about what one did with an event in their life to rise out of a rut. It’s never about what merely happened to create self-pity.

In short, the ghostwriter takes on the garb of a calmer alter ego of a personality. It’s a pious service in helping society have the richness of past experiences wrapped in a literary tapestry for the future generations to learn from.

It’s a social service of a unique kind—building a legacy, word by word, to infuse positivity that’s intuitive, spiritual, and hence, uplifting from the mundane.

The pay check is only the side benefit to keep the ghostwriter well fed and nourished to do the job well.

Finding the Right-Fit Ghostwriter

It’s almost like finding Mister or Miss Right. You got it—it’s like marriage. A wrong one lands on the rocks. The right one sails across the ocean, storm or calm.

A little patience and care, on the other hand, can lead you to your dream experience.

Here’s what you can do:

  • Do some introspection to identify your memoir’s genre.

What kind of a memoir are you planning on writing? Is it historic, it is a personal intuitive journey, a motivation punch?

Memoir is usually not a cradle to casket story. It can center around only one aspect of your life to leave your positive legacy behind.

A sports team coach can only focus on his evolving as an empathetic task master. He may not focus on his other challenges in life unless necessary.

A grandmother can write about growing up during a civil war in her country. A head of state on the challenges of handling a coalition government.

Which means one can write many memoirs in a lifetime. That’s great news to help you fret too much over the small stuff and look for the one you want to write first.

Once you have an idea on the principal emotion to showcase, it’s time to start looking around.

  • Look for a ghostwriter who writes in your chosen niche.

Not that a ghostwriter will not be able to handle a new project he hasn’t done before.

But it might be a good place to start digging.

Those who have written about civil war emotions or stories of tumultuous upheavals might know a bit more than those who wrote about romancing in the Alps.

Research and connect with ghostwriters familiar with the vocabulary, technical terminology, protocols and processes of your story.

A young man writing about his battle with cancer while in college would need someone who can handle the medical terms and processes.

Someone writing about his franchise business disaster that sucked him into bankruptcy and divorce would need a writer with a grasp on franchise protocols, financial terms, and legal processes to perfectly showcase the nightmare in the right light.

  • Make sure your shoe sizes match.

Just kidding. It’s a figurative cue to see if your personalities sync well.

The ghostwriter needs to be able to walk in your shoes to feel your thoughts in his or her own heart. How else is he going to write your story in your voice?

Have informal interviews with the people you have in mind. More than once, if needed. The informal chats will decide the flow. Formal business interviews may not show the full potential of this partnership.

Also write back and forth through emails, text messaging, Facebook Messenger, and the like, to see how you gel. A stiff upper lip stance on any side will not help in the birthing of the book baby. The warm-n-kind doula is never the efficient-yet-stoical “here or to-go” order taker upper at a fast-food counter.

  • Don’t let the fee be the deciding factor.

Budget can be a tricky obstacle for many. Yet, it’s best to talk out the challenges if all of the above seem to fit like the Cinderella glass slippers.

Often times, a good ghostwriter can launch you on a great writing orbit. The exact opposite is equally true. Penny-wise, pound-foolish is a folly we human are known for falling into.

A good investment can, in turn, be the difference between a happy mother with her priceless baby or a repentant mother with a birthing gone wrong.

It’s hard to put a price tag on such crucial items in life.

  • Finally, listen to your gut.

Especially when it’s a close call between a handful of writers, each good in their own way. The gut brain has its innate power to tell the best apple in a basket. Trust your instinct and you’ll not go wrong.

 

A Crucial Decision

I’ve stuffed you up with my thought binge on ghostwriting. Now go ahead and get ready for the happy hunt.

I wish you all the best while offering my sincere services with all the best wishes for a terrific completion of your literary journey toward building your legacy.

Start with your notes even while your search for the perfect match hasn’t happened.

 

Keeping Notes While You Look Around

Here are a few things to keep in mind while your words tumble out of your fingers.

  • Start gathering pictures and documents that you’d like to include in your book.
  • Pour into a journal the thoughts that flutter by. Once this process begins, details memories begin to show up, the little things adding beauty like an intricate lace design. Document everything. The pruning and sorting happen later.
  • No time to write? No problem. These days, there are plenty of apps to take dictation. Either record your voice or talk into your transcription app during your morning walk and this digital stenographer will write it all for you. A simple click to email it to yourself is all it needs for now. Weaving these pieces together can save you a hours of butt-in-chair time. Google’s own Live Transcribe is the most efficient one in the market so far to pick up all accents.
  • Leave out the negative emotions. Especially when you narrate the injustices and dark phases of your life. Anger never helped anyone. It’s not your core wisdom. Write what you learned from the moment of darkness that triggered your anger. But leave the anger out.  A memoir should never be a conduit hatred.

For those very difficult moment where forgiveness hasn’t seeped through the inner core of sorrow, people have wondered how to pen the pain for the benefit of posterity.

When intense emotions are confused and inflamed, it’s again the ghostwriter who lends the neutral third party eye to the author. Only to view it in a different light to discover a completely new perspective. To help the experience rise from the emotion to the realm of rich wisdom.

 

More on the Not-So-Sweet Memories

No wonder, pouring out a memoir on paper is a cathartic experience helping to heal. Quite like draining the bodily humor back in the days to cure an illness.

Writing about a difficult part of life has turned out to be an elixir of forgiveness and healing for many.

  • Some deal with the difficult memories in small chunks, running away from the writing when the words are hard to find to mirror the moment. The passage of time, the perspective of aging, and life’s other revealing experiences help the process evolve into a deep introspection for healing.
  • For some it takes years. To take the sting off carefully as you arrange the idea into rows of words. And yet, at the end of the journey the author can be amazed to see the beautiful creation of the book was the medicine for its content.
  • Writing in third person will help to stay neutral and stoical in your narration. This is your first draft. Being unemotional won’t hurt the book. Later you can change to first person when you’re ready.
  • Focus on the legacy you want your memoir to be. A legacy where you leave a gem of wisdom.  Infuse your insights with your deepest love. The perspective of the memoir will be a healing for others who resonate with your pain. They will learn from you and grow. You will add high value to their perception and decision making.
  • Until you find a ghostwriter, find a helper around you. Approach a friend or family member to engage with you on this project. To listen to your story as it develops, give feedback as a beta reader, and chat over details to help you organize your thoughts.

If you feel you have a burning desire to get your book out into the world, it’s time to start your search.

Before you go any further, I place my humble candidature to help you with the birthing. If I feel I’m not the perfect fit, I know several others who could be the one you’re looking for.

So, without much beating around the bush, let’s get started. Let me know your specific needs and dreams for me to tailor your next best plan of action.

I’m just an email or text away:

 

Email: balaka.ghosal@gmail.com

Phone: +1-7138254712

Website: https://thegreenwriter.com

 

I have a unique proposition for you!

Has “spare time” become a mirage for you to finish your autobiography/memoir or blog writing project?

The pandemic was the closest we could get to having the rush-free time that we had always dreamed to have… except for the fear and the pain of watching so much suffering.

In spite of the time on our hands, the panic and financial uncertainties ate away at the base of our creative minds.

Well, now with the world finding the new normal you’d like to use time…

  • to give voice to your social and environmental vision and make your life more worthwhile
  • to join your family at dinner every evening while your ideas are translating into words to reach other people
  • time to help others or even play with your children in your backyard
  • time to pray, reflect, innovate, and apply them into action

What if I did just that for you, and brought you some “spare time?”

Taking a little bit off of your return-to-work load, nudging it in the right direction while you live a life with fewer things to worry, with revived hope for a safer social or personal life… and a legacy of a healthy world for your children.

Sounds therapeutic, right?

If life has taught you something valuable, it’s time to share with the world. While you are alive and active. To elevate the ways of the world, to translate your vision, I am ready to offer my services.

It’s the time to do that meaningful thing—to gift your creative solutions to society.

The amazing organ you have sitting on your shoulders, the brain or the jelly-walnut as I like to call it, has a unique type of hard disk whose files cannot be downloaded.

We can never copy paste these files in to our computers after we’re gone.

The only way to transfer the files is to pour them out into a document or by capturing the sound bites in an audio app.

Still with me?

Here’s what I will need from you.

If you can tell me what your story holds in terms of offering its service for the community, something that is unique that nobody else does, I will be able to create a fine tapestry of your vision that will bring you a lifting momentum you have always wanted.

We can start with your core message at this moment.

I cannot guarantee the future like the rising and setting of the sun.

But, I can raise the chances of your powerful vision for others to see.

 

Adding Value to Your Vision or Cause

Since I am a well-trained copywriter/ghostwriter, and 100% committed to the betterment of the environment and people into many generations of the future, I can promise to serve as a catalyst.

A catalyst to accelerate your journey in a holistic way.

I promise to work with you to infuse your core desire in your writing. In your voice. To change outlook. And to create a positive legacy for the younger generations.

How do I do this? You have probably guessed it by now.

  • I listen intently to your ideas. Respecting your thoughts and patient around the feedback I provide for giving it a form.
  • I think. The intuitive, objective, and humanitarian aspects of the content I receive from you.
  • I weave the book or the blog series to your liking. The raw material of my work is words.

I have an indomitable passion for words that convey knowledge and wisdom, weaving impactful stories of positivity and courage, persistence and hope.

The invincible trident, right—to listen, think, and create?

This trident is my tool, too. I am a fine professional wordsmith committed to my job of elevating your purpose and helping it fly to its well-deserved destination.

 

Crafting a Framework

I work both ways—moving forward toward a vision and digging backwards to find the root of an emotion. Once I find the weak points, I skillfully craft a strong and sturdy scaffolding on which your story can build up.

I gently alter the words that matter, the style they are delivered and the emotions they evoke in the minds of your potential readers.

However, once I get going with you, I will be able to assist in ways to address all the crucial aspects of the project including:

  • Deciding the target audience—age, mindset, socio-economic and cultural
  • Drafting and designing the purpose and legacy you want to create
  • Draft a proposal for you to pitch to traditional publishers. I draft, you pitch.
  • Foolproof for legal issues such as copyrights, libel, slander, and plagiarism check to ensure 100% authentic content.
  • Review your ideas and decide on the chapterization. The table of content is crucial for book planning.
  • Write the content and review it with you and incorporate the changes until satisfactory

 

Possibilities for Environmental Sustainability

Now, when it comes to book publishing, we have to face a couple of challenges. Books mean paper, and means deforestation.

If you’re interested, I can bring to you the available information on publishers that make plastic-free books with 100% post-consumer recycled paper with veggy-ink. Or even better ones with seeded papers—books that can be buried in a garden to bring new plants to life.

Ingram Sparks platform offers paper from sustainable forests that replenish the lost wood with selectively chosen fast-growing species.

It’s getting better with improved opportunities. And of course, there’s Kindle and audio books to save paper (digital files on cloud are not without their carbon footprint, though).

These green tips are suggestions only. I finally go with the author’s desire. It’s their book after all.

 

My Writing Credentials and Mentors

Let me tell you a little bit about my ongoing learning.

I’m a life member of the American Writers & Artists Inc., the stalwart amongst the copywriting organizations in the world.  For ghostwriting, I intently follow some of the top stalwarts in the market and listen to my own gut feelings as an inborn storyteller. I’m closely following the teachings of famous ghostwriters and memoir writers like Marrion Roach Smith and a plethora of others.

I can humbly claim to have been trained by the best in the market. As a member of their elitist Circle of Success group, and as a trainee of their highly acclaimed Accelerated Copywriting program and Marketing and Powerteam International.

Always getting better at my skills, I feel there is no limit to growth.

 

A Story for Every Situation

I was a storyteller ever since I began to communicate.

This art form of crafting a story taught me to translate complex processes into lucid narration so a 12-year-old would understand.

Even rocket science. Neatly wrapped in a story.

My brain has a fascinating story for every occasion, for every turn of life.

I didn’t even know it was special skill until my clients who I worked for began to drum it loud enough for me to hear.

My inbuilt love for mother nature has helped me, all the more, to develop an understanding and empathy for things that matter.

Not only for my own wellbeing, but for everybody else, too.

It is undoubtedly my primary viewpoint for pretty much everything that I do or say. Even if the topic I write about are not always overtly related to the environment, everything intrinsically is interwoven with it in the big picture of life.

 

It would be my greatest satisfaction to give you value for money in providing you the right ghostwriting services so that you can offer your deep insight for the world to benefit from.

I wish you success, a good deal of it,

(BALAKA B GHOSAL)

P.S.: You have nothing to lose in hiring a professional ghostwriter.  And I’m not just talking about myself. It could be anybody you trust.

Just try it out. You’ll see the difference. Now is the time to address to do the good you want to do.

  1. P. S.: To tell you the truth, sometimes, it’s worth taking that significant stride toward better results. It almost always is, isn’t it? I am ready to make every attempt to give viable results to my clients. Although nobody can guaranteed the future for anyone.

I have the skillset, the knowledge, and the sincerity to help you get your book out in the market.

If you are interested in trying my services, message me on LinkedIn or email me today (balaka.ghosal@gmail.com) to schedule a free consultation of about 30-minute.  You can even text me to set up a chat time @ +1 713.825.4712.

Questions That May Come To Your Mind

It’s only natural for you to have many questions to figure out if I am the perfect fit for your ghostwriting needs.

Most of the questions will be answered as you browse through my entire portfolio. However, I’m listing a few questions here. Here they are, though not in any particular order.

If you still have more questions coming anytime, feel free to contact me directly @ 713-85-4712 or email me at balaka.ghosal@gmail.com .

Q: What are your qualifications as a ghostwriter?

A: I have the knowledge of the niche and the passion that drives it. As for writing skills, I am a storyteller before anything else. As a life member of the globally renowned American Writers and Artists Inc. (AWAI), I’m a lifelong learner who never calls it quits.

Q: Do you have experience as a ghostwriter?

A: Yes, I have been ghostwriting for quite some time now. I started with blog pieces and social media posts and have gravitated toward non-fiction books and memoirs.

Q: You are a copywriter as well. What kind of business copywriting do you usually do?

A: A good part of copywriting is ghostwriting. Anyone who creates content for a website or write a marketing sales letters for a company doesn’t have his name features on the web pages. They remain in the shadows for a comfortable fee.

Q: Have you taken any specific ghostwriting courses that has training you for the specific needs for memoirs?

A: In this era of free information, there’s a ton of information on how to work on ghostwriting skills. I’m constantly reading and applying those intricate skillsets. Copywriting is pretty much ghostwriting.

Q: What does it cost to hire you for a project?

A: The amount of your investment will vary according to project type and scope. Please see the chapter on investment for estimated amounts for different project types.

Q: Do you work as a writer consultant if I were to write my own memoir?

A: Surely I do! I absolutely love doing that. I’ll take an in depth look at your book idea and search for ways to improve its effectiveness and impact, finding ways to make it shine. It’s a much smaller fee than the entire ghostwriting project.

Q: Do you do the ghostwriting yourself or do you have a team of writers?

A: I am a one-man-band writer. I do it all by myself until my clients and I are totally satisfied. For other peripheral services concerning my business, I regularly outsource the non-writing tasks to be able to devote more time to writing.

Q: How long does it usually take for you to finish a book manuscript?

A: Exact timelines are dependent on project length and the amount of research required, the time a client can devote to set the ball in motion.

And how busy I am with other projects.

In a regular schedule of consistent interaction and exchange of ideas, you can approximately expect a chapter every 10-14 days and a few days more for incorporating the feedback I receive. The assignment turn around depends on how the details follow at every juncture.

The need of the client is also very important to me. So, if you’re in any particular hurry we can always talk about it and see what the possibilities are.

In short, the more interaction I have with the client, the faster and better the project turns out to be.

Q: What happens if we want you to revise the copy you have written?

A: I have addressed this in detail in the chapter My Approach to Ghostwriting.

I am a very flexible person with the motto to serve my clients till they are satisfied. After I turn in the first draft, there is always a slight tweaking involved to perfectly match your needs.

Up to two revisions are included in my fees (unless they are based on a change in the assignment after the copy is submitted).

All revisions must be assigned within 30 days of your receipt of the first draft of copy.

After that, additional rewrite may be made at a fee to be negotiated separately from our original agreement. Minor revisions usually take 1-3 days, major revisions may take longer.

In spite of all these stipulations, I usually work on till my client is happy, provided the basic premise of his plan remains unchanged . It’s the happy bonus I provide without a plan.

Q: How do you decide on the voice of the book/blog you’re ghostwriting?

A: When I ghostwrite for you, I will use a voice appropriate to your book persona and to which your readers will relate. Depending on the genre of the book and the target audience it caters, you can give me constant feedback on what sounds like your own voice.
If I ever feel your original tone will not be the perfect one for your book, I’ll respectfully share my reasons for that and listen to what you feel about it..  

People almost always respond on a deep level to the sincere tone and voice of

the written piece, it encourages the development of trust between you and your readers.

My creative writing and storytelling background gives me a wide experience in creating unique, believable voices. And I will use this skill to help you stand out from the competition.

 

I would love to answer more questions if you have them.

Simply email me your question and I will promptly respond in one or two business days. My mission is to weave the entire fabric of your book’s personality in the words it contains.

Project Your Intensity: How you project yourself online and how you reach out to your prospects depends on your carefully chosen words and expressions. I can do it for you while you immerse yourself in the other details of your profession and family.

Now, doesn’t that sound nice, caring, and practical too?

 

What Others Say About Me

Testimonials

In the last two decades, I have come in close contact with many wonderful people. They had the chance to see my work, my skills, and also my whole personality that reflects into my work. Here’s a humble sharing of a few comments.

Excellent feedback

Excellent feedback on my website. I agree with all your suggestions. Appreciate your work.

Bob Bala (Client)

Entrepreneur | Houston, TX

Walks the talk

are unique in many ways.
You have a true green vision and walk what you talk.
You are extremely knowledgeable and know what can be realized in what time.
You are very patient and love to talk about environmental issues.
You are focused on noble ideas rather than showing off.
You are extremely patient with people who don`t know.
You have a very loving good heart and lots of true compassion for nature/ mother earth.

Marianne Gamble

Environmentalist | Buda TX

Encourages in a fun, friendly way

think your unique strength is that your enthusiasm and passion for living green. You motivated the whole NF4NF, the non-fiction conference group, to be more mindful of recycling and using earth friendly products. You made us more aware of our carbon footprint. You encouraged us in a fun, friendly way that motivated us to do it. It was fun in the process!
You are a warm and kind person who reaches out to others. You are always willing to share what you have learned with others.

Therese Nagi

Writer | Bay Area, California

True environment enthusiast

Balaka is a true environment enthusiast in letter and spirit. She is good in oral and written communication. She is bubbling with ideas. She leads a simple life. Above all, she has the heart for the needy, both far and near. These rare qualities make her unique among the usual crowd”.

Ganga Narayan Ghosh

Environmentalist & Social activist (Current client) | Houston TX

Amazing communication skill

Balaka is the best motivator – her communication skill is amazing!! I love the way she explains complex matters. It just becomes so simple that we can take in every bit of it. She is a very good orator, a great skill I must say. Her simplicity is infectious!!

Kasturi Panja

Kolkata, India

Staying on Task, Focus on Detail.

are extremely passionate about the environment and are a role model to everyone who, with little changes in lifestyle and behavior, can make an impact. Unique Strengths – Staying on Task, Focus on Detail

Sanjay Ahuja

Marketing Director, P.F. Waterworks(current client) | Houston TX

Creative, plans her work very well

Balaka, it means a lot to be with people like you. Unique Strengths: Creative, You voice your opinion in an articulate manner. You’re a very eager learner, meticulous, someone who plans her work very well. You can foresee your plan in action, bring different ideas to the table with a plan, a leader in action.
You are a gem.

Debleena Banerji

Geologist, Hess | Houston TX

Giving 100% to the person in front of you

is not just one thing. 

What I like about you and I think your unique strength is giving 100 % to the person in front of you, treating everyone equal, your wealth of knowledge, understanding others or trying to understand others, respecting other’s views , being passionate about whatever you do, humility, love for fellow human beings, straightforwardness and always seeing the goodness in everyone.

Latha Ravishankar

Technology Specialist | Katy ISD, Katy TX

Informative and engaging: The Times of India

Balaka Ghosal held informative and engaging Earth Day where the kids and the adults learnt so much about sustainability and environment and how to reuse things.

https://timesofindia.indiatimes.com/nri/bengali-new-year-celebrations-in-texas/articleshow/63872046.cms

Ability to identify issues that impact all human beings

You have a unique ability to identify an issue that impacts all human beings, then merge your spirituality with potential political and environmental solutions that protect the future for us all.

Patti May

former boss/appraiser |HoustonISD principal

Passion for the earth

Balaka, our passion for the earth and its people are incredible!

And you are so good at communicating that to people.

You make your words easy enough so that even young children will understand.

Your message always brings us knowledge with a twist of humor.

Noliko Utsuzawa

Environmentalist | Sugarland TX

Address your needs with the most surprising suggestions, that make you stand out

I met Balaka at a professional writing Bootcamp in 2019. I was struck by her energy, imagination, and willingness to offer a mountain of good ideas. 

She is generous, very participative in a Mastermind group we formed last year and is always available for valuable input. An avid talker, but also an effective listener. 

Balaka has a breadth of experiences and demonstrates a keen interest in what she does and writes about. She can address your needs with the most surprising suggestions, that make you stand out. 

She’s also a successful ghostwriter. I recommend her to you for her enthusiasm, loyalty, and richness of ideas.

Andre Pilon

B2B Content Marketer | Montreal, Quebec,Canada

Thanks for being a part of my journey

Balaka, your words are beautiful; and I want to acknowledge you for your contribution to the written word – you will create amazing things in your life. Thanks for being a part of my journey, I truly appreciate it.

Blake Powell

Writer, Mentor | Coquitlam, BC Cananda

Staying on Task, Focus on Detail

You are extremely passionate about the environment and are a role model to everyone who, with little changes in lifestyle and behavior, can make an impact. Unique Strengths – Staying on Task, Focus on Detail.

Sanjay Ahuja

Marketing Director, P.F. Waterworks(current client) | Houston TX

Laser focus on project

Here are your strengths as I see them.
1: laser focus on a project, especially when you are passionate about it.
2: you give your all.

Mamta Ganesan

Green Committee,RMD | Austin, TX

Reflecting and connecting ideas

Your approach to important subjects involves examining and analyzing things very carefully. I would actually think of you as a detail list-builder to guide someone every day. 

Your attempt to redirect us towards things that support and protect our home, our planet, is commendable. Most unique strength other than the above-mentioned is the way you reflect and connect ideas after observing and taking into consideration various aspects of a situation—this is something that I have to learn from you.  You are someone who wouldn’t mind being the ‘Outlier’ if it benefits the world and you are the pioneer.

Pooja Agarwal

Educator & Administrator | RMD, Austin

Deeply analytical and capturing the essence

Thank you for your assistance and input. This is really a great analysis and speaks directly to what we are developing. The information you sent provides us with a great start for dialogue regarding our business idea. I’m really impressed by your ability to capture the essence of what we are trying to achieve. Your connections to the natural society has created a direct path to providing what we will need as a sustainable start-up.

ReShonda Smith

ProfileCertified RN Anesthetist | MD Anderson | Pearland, Texas

She has a wealth of experience that will benefit any subject…

I’ve worked with Balaka for over one year in our consultancy work and I have always found Balaka with a positive and confident mindset. She sets the bar high up when it comes to creating content.
She is an absolute perfectionist in her research and chooses to be a lifelong learner. You will never regret hiring Balaka.

Brian George Taylor

Freelance Copywriter and Author | United Kingdom

Intuitive ability to break complex issues down to simple and understanding solutions.

I’ve worked with Balaka for just under a year now in a consulting and career building project. During the time she’s displayed skill growth in her ability to advance the project forward with idea generation, problem solving, and applying her vast experience as a writer.
I was impressed with her ability to draw insight from group meetings and apply them to her own individual copywriting client work.
She has an intuitive ability to break complex issues down to simple and understanding solutions. Her level of care for client satisfaction and value given them is rare.
Balaka has been an icon of project commitment to help others and loyalty to its overall success. Her humble and easy-going personality is refreshing and makes her a joy to work with.

Brad Dunsé

E-mail and newsletter guy | Music Industry

Clients And Experience

Clients:

Who makes the best clients? Directionless, goalless, unmotivated people do not make good clients for anybody. Here’s a situation that’ll tell you what I mean.

“Would you tell me, please, which way I ought to go from here?” asked Alice.
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where,” said Alice.
“Then it doesn’t matter which way you go,” replied the Cat.

— Lewis Carroll, Alice in Wonderland

 

Get it? If it doesn’t matter to you which way you go, I don’t think I can help you either.

But I’m glad you’re different from them. You’ve taken the step to establish yourself as a successful businessman, selling products or services that’ll not hurt the world or those who live in it.

Congratulations!

Nothing could be better.

You most likely have a vision of where both you and your book dream will be in 1 year, 3 years, or even 5 years. Now all you have to do is to align your actions with your vision.

As you figure out the entire way your book will take shape, you’ll have access to just the right resources to plan closely.

The roadmap to success from an expert editor will get you the most. It will give you practical, actionable steps to get you going faster on your journey forward and upward.

Before you place your written material in front of an editor, you’ll have to choose which type of an editor you need—a line editor or a developmental editor. A professional ghostwriter makes it easy for you. Since they are well adept at formatting a book idea into chapters, adding a powerful opening and closure, you’ll both put your heads together to decide on the choice of an editor.

Usually the publishers have their own to package it for you. For self-published ventures, there are options available. With a ghostwriter by your side, you’re more confident with the entire process.

Here are a few clients who have chosen me to help them—some are current, some were happy to have come to me in the past.

PFWaterworks – A company that makes water conservation products is launching their outreach program under the banner AquaSmart ™.

I’m creating an entire program for fourth and fifth graders (in the American school system). The program includes a colorful informative graphic book, home and school water audit templates, water conservation math book, a set of games and hands-on activities, posters, stickers and decals with tips,  and thought-provoking readers theaters.

I am now developing their web content the educational site, making video games. I’ll soon begin their newsletters and the company’s social media presence through Facebook.

Thinkphi – This is a start-up based in Mumbai, India, that has created a few innovative products, the primary among them is a shade canopy which also serves as a collection device for rainwater harvesting. The prop has a solar panel that helps to filter the water and provide light at night. I have done a couple of blog pieces and they are willing to continue with me.

GF Educators – I’ve been approached by a educational publishing company to write comprehension passages for children of various age groups. I’ve begun writing for 10th grade students a wide variety of passages on environmental and sociological topic that border close to environmental issues as per the curriculum guidelines.

It will be an ongoing job throughout this year. This assignment completely syncs with my passion to tell stories to young people. I now write for different middle-school grade levels.

Ghostwriting memoir for R. S. Ahuja – Mr. Ahuja is an octogenarian who had to lose his home and travel to another part of the country when India was being divided up during partition. Being uprooted did not deter him since he took every opportunity to learn and excel in his chosen skills. He finally rose very high on the corporate ladder. Writing his life story etched in history and life’s wisdom has been a great experience.

Ganga Narayan Ghosh, Social Activist, Writer – I am ghostwriting a book on India’s leviathan-like waste management and its impact on the health of the public. Waste management has been a major environmental problem for India and its ramifications are huge.

Alternative Medicine GhostwritingA book project on the alternative health perspective on the body mind connection around deep-rooted stress and healing. Details withheld due to privacy clauses in the contract. It has been an amazing learning experience.

Storyteller for Pure Esperanza– Does that even count as experience? Believe me, it does, especially if someone has been invited or has been a long-term appointed story teller volunteer in an exemplary elementary school.

I not only write, I live the stories, I walk the stories while I am telling them. I act out the passion in the characters, I cry and laugh with their moments.

The best part of my story telling is that I have a story for every moment, for every emotion, for every walk of life. As an educator, I have started my difficult math lessons with stories they can relate to, stories that had situations for mathematics. I had stories for science, social studies and even art.

The purpose behind all my story telling is to pass the core message through. That’s how I have learned a lot in life, through stories that have been passed down to me, and that’s how I connect my speaking to others with a poignant story that draws the big picture in the minds of the reader.

Story telling has segued into directing plays and musicals for children for many years – a happy adventure I have now imbued with the message of sustainability.

My Approach To Ghostwriting

To have a book with a universal appeal, you’ll need a perspective and the emotional conclusions that establishes the elevated humane point-of-view you want to uphold.

 

Listening and Reviewing Your Ideas:

My first job is to honor you for embarking on this beautiful journey and to listen intently to all that you have to say.

 

  • Your BIG WHY that drives your book dream
  • The broad story you want to encase
  • What stage the writing is in—only an idea to evolve over our conversations/ audio recordings/ random notes/a first draft/a finished book to be rewritten
  • Target audience
  • The voice and language texture you prefer
  • The niche vocabulary you’ll need
  • Whether any research work is required—specific annotation and citation needs
  • Glossary, indexing, bibliography, annexure, or any other element needed
  • The publishing options you’re considered—traditional Vs. self-published—if you already have done the listing and pitching, or if you have decided on an agent to assist you
  • A ballpark word count you have in mind
  • Timeline you have in mind—start date, manuscript wrap-up, publishing
  • Budget for ghostwriter (flat fee or additional commission/royalty or story credits for televised or filmed versions etc.), cover design, editing, proofreading, self-publishing costs can vary depending on platform and scope (your own ISBN, Library of Congress application etc.), and marketing/promoting.
  • Marketability—other existing books in your category
  • Legalities that might be involved if the content is sensitive
  • If any travel would be required on my behalf
  • Answer any questions you might have

 

Your book will be a product that needs marketing, like anything else in the world. Ideally what we ghostwriters would like from you is not what details happened in your life, but how you were processing your experiences to build your audience and following for the wisdom you’ll share.

 

What you want to share with the world decides the dimensions, the tempo, the pacing, the chapters—everything. It defines the niche it’ll belong to and the categories to compete in.

 

As we talk, I fill out a Discovery Questionnaire to serve as the starting framework of the book project.

 

 

Providing a Detailed Feedback on Your Idea:

 

While talking to you, I take copious notes, and even record the phone/zoom conversation if permitted, to give you a wholesome feedback on every aspect of the project.

 

I am quick to recognize a solid prospect for a book and if there’s a crying need for it. A list of ways to add more credibility and intensity, your personal experiences, insights in perspective. I’ll share my views on the suitable voice, target audience, possible categories, and market research on comparable books.

 

My comments may not match with yours, and I explain respectfully the reasons I  stand by my thoughts and the points for you to consider.

 

It’s not a friction, rather a dialogue in process to give the project it’s best chance at success.

 

Finally, I’ll also list my questions for you. All of this decides or exposes if I’m the right fit for you. Even if we decide on not moving forward together, we part with respect and honor.

 

I’ll always wish your book its best blooming whether or not you hire me for the job. If I feel someone else will be a more worthy fit for your purpose, I’ll be open about it and offer to get you connected.

 

Repeating the caveat here: If your ghostwriter’s identity is never to be revealed, the writer usually charges a higher fee to compensate for the inability to leverage the reviews for the book in his/her portfolio.

 

Preferred Contact and Communications Style

You may contact me via email, my website, by telephone, texting, Messenger, and Whatsapp. Email and Whatsapp are my most preferred methods.

Most clients prefer to use email as a primary method of communication to easily preserve shared documents. It is important that we have clear and timely communication when working together on a project.

 

During our project, I am available Monday–Friday from 9:00 a.m until 6:00 p.m. I return emails within 24 hours. For urgent matters, and as we get closer to the finish line, I make myself flexible to accommodate the need on Saturdays and later hours to address all ambiguities before publication.

 

Project Discussion and Questionnaire

Once you choose me as your ghostwriter, I will do my own preliminary research required around the project tand outline a short Project Roadmap.

 

This will help you see that I fully understand the project.

 

In the long run you will see the value of this background work of crafting the Discovery Questionnaire and the Project Roadmap as it will save an enormous amount of time and confusion.

 

We will jointly review the Roadmap. I will carefully listen to any additional directions and insights that you have on the project.

 

Following that call, I will draft and send you an Agreement or Contract. If your legal advisor has any Agreement drafter, we can review that with my lawyer.

 

Investment and Getting Started

The Agreement will contain all the specifics on what exactly I will deliver, including project details and deadlines. It will also list your investment for the project and terms of payment. (Note: I require 50% of the flat fee to begin. Most of my clients prefer to pay by check or bank transfer.)

 

Once we have both signed the Agreement, and I have received my 50% of the agreed payment, I will begin working on your copy as agreed.

 

Research

My research process is very comprehensive. I begin with a complete review of all materials you send me. As the book evolves, I will continue to research the market, including your competitors.

 

The success of your book becomes my goal.

 

Collaboration and Effective Communication

As we work on this project together, communication is critical.

 

Some clients are very busy and prefer to hand off the project and review only when the first draft is ready, with very little communication in between.

 

Others like dealing with me on a regular basis and be involved at just about every step of the way.

 

Which one are you? A lot depends on it.

 

As we start working together, we will soon discover each other’s preferences. I am very accommodative and flexible and would like to do it your preferred way to the extent possible. And I’d expect you to work as an understanding and patient partner in the process.

 

A Proposal, if Needed by You, Typically Contains the Following:

  • The Book Synopsis and why it’s different within a given niche
  • Market study for the genre
  • Promotion plans and social media data (#followers)
  • About the Author
  • Tentative chapterization, total page numbers, pictures and illustrations
  • Sample Writing: Excerpts from different chapters to showcase the flavor and texture of the book.

 

Review of First Book Draft

Typically, I’ll send portions of the first draft chronologically every few days. Please acknowledge receipt and review it carefully.

 

While I wait for your feedback, I prefer moving ahead with the next part of the book.

 

In the best interest of the project I need prompt feedback in 2-3 business days to prevent a lot of rewriting.

 

Revisions

After you review the initial draft, it is most likely that you’ll want some things changed. I will review all your suggested changes, usually within 2-4 business days of you submitting them to me, entering the changes. The timeline depends on the range and complexity of your suggested changes.

 

Sometimes, there are cases where my clients make suggestions that I know will not work and will hurt the purpose of the book. In those cases, you can expect me to be politely candid and come out honest with my feedback.

 

When clients insist on changes that I feel will not work, I always relent and follow along my client’s views. The book, after all, is their brainchild.

 

 

Additional Reviews

After the first round of changes, there may be some additional fine-tuning needed. You can be confident that I’ll gladly work with you until you are delighted with the final manuscript.

 

In most cases, my clients find that one review volley is enough. When more are needed, it is usually just one or two more fine-tuning sessions.

 

The process is fairly quick. Once all kinks are smooth and flowing, I send the final version in parts as my close scrutiny progresses.

 

Final Approval and Copyright Transfer

Once you go over the final version, you approve the copy by sending me an email stating that everything is ready for the next stage—editing, proofreading, and publishing.

 

Once I receive this final approval from you, I will invoice you for the remaining 50% of my fee.

 

The invoice is due upon receipt. I assume that, as a professional, you will honor it promptly.

 

Up until that point, the book manuscript is the intellectual property of the ghostwriter. I know, it sounds weird when someone else owns the right to your story just because he/she wrote it.

The story is yours forever. Only the right to the writing belongs to the ghostwriter. Until he officially transfers it to the author at the point of publication. This is done with a statement of declaration AFTER the final payment is received in the bank account of the ghostwriter.

 

Legally speaking, receiving a check is not the same as receiving the money. It’s officially completed when the money is received in the account of the ghostwriter.

 

The formal handing over of the copyright happens only after this step.

 

From that moment on, the client becomes the author and copyright holder of the book forever.

 

 

The Wrap-up Phase

In most cases, the final copy is sent to a designer for formatting. I strongly encourage you to connect me to the editor, proofreader, and layout and cover artists. I will double check that any graphical elements added by your design team enhance the value of the book.

 

If I see something that is distracting and may hurt your response rates, I’ll be gently candid in letting you know. If you request, I’ll be happy to work with your design team to provide feedback.

 

I feel invested in your book. It’s my motto to make the book as good as possible.

 

Finally, to assure you again, my system is flexible to accommodate your needs and style. If you are the collaborative type, then I can be as collaborative as you’d like the project to be.

On the other end of the spectrum, if you want me to plan and execute and turn in drafts periodically for your approval, I can tweak my style accordingly.

All said and done, my intention is to write the book of your dreams.

I can compete with Salvadore Dali, well almost, so far as childhood memories are concerned.  I’ve surprised my mother with some detailed visual imagery of my childhood moments. Those were little moments that happened when I was barely two or three years old, like loosing a beach ball as it bobbed away on the waves towards the horizon.

My Time with Mother Teresa:

But the one thing that I remember with utmost fondness is the day I rang the doorbell at Mother Teresa’s home. It was moment filled with goose bumps, love and hope.

The Missionaries of Charity was less than a mile from my home, and each time we passed by, my mom sowed in me the hope of being able to volunteer for the saintly soul. This special opportunity came after my college graduation when I had a few weeks of free time.

As I pulled the long rope that slipped through the large wooden door to strike a metal bell, a young ‘sister’ opened the door and led me and my cousin i. “Mother was still recovering from a major illness”, she said in a quiet voice. She was meeting people, in spite of that, and doing her work as much as she could, the sister assured us.

In an open veranda we two young women nervously waited on a wooden bench observing all the sisters going about their business in quiet, loving dignity. we were both 21 years old, two very inexperienced adults in this world.

Very soon, the special moment came. Mother came out of her room and held out her hand to hold ours. My fingers lay trembling in her firm, loving grip. In spite of her sickness there was the electrical effect in her touch, secured by her unwavering faith. It almost felt like something flowed through that grip, all the way to my soul

Mother’s words were tinged with humor and encouragement. Soon we were signed up to be her volunteers at the nearby orphanage, starting next week. We walked back home, lost in a trance.

This day has stayed etched in my memory forever, making its mark in everything I did ever since. Even now, I feel that strong, loving grip and I consider myself a representative of a messenger of love and caring, both in my personal and professional life.

In fact, my boss at school never had to worry about personal dynamics when it came to putting me in any team. “You’ll always get along with practically anybody, without a fuss”, she confided in relief.

 

Education:       

After earning a Junior Research Fellowship from the Government of India (NCERT), I joined the Ph.D. program in Delhi University. I completed my M. Phil. degree, which is a mandatory pre-Ph.D component of the fellowship program. I could not complete my research due to my sudden relocation to the USA.

Prior to this, I had received two master’s degrees (Political Science and International Relations) from Jadavpur University and Ranchi University in India.

Fascinated by journalism, I completed a certification for journalistic writing from a nationalized college of communication in India and joined the renowned Ananda Bazar Patrika news company as a subeditor.

I came to the USA about 15 years ago. I joined the public-school system after earning my teacher certification in Special Education from the State Board of Education, Texas.

As an elementary science teacher, I have been thoroughly trained by Texas Parks and Wildlife and the Lower Colorado River Authority to appreciate the fragile nature of natural resources and the challenge of limited resources in today’s world.

 

Being a firm-yet-kind task master—as a mother and a teacher

My  students at school felt that I was their stern but loving mother who had high expectations from her children.

As you may have guessed by now—I evolved as a Special Education teacher with compassion and knowledge to boot. I am blessed with that innate skill of boiling down tough mathematical processes and scientific jargons into simple doable tasks around the classroom, and relating them to the real life.

My math class was full of stories and anecdotes. Fridays were paperless – learning happened with patterned blocks, math manipulatives of different kinds. In fact, the only paper used on Fridays were play money dollar bills that students used to run a store of interesting items.

My starting the Ghosal Bank where students had jobs as tellers and managers was especially popular. Only because they were earning a fake currency and feeling rich, getting to buy the seat in the classroom in an upscale area, or special privileges, or buying little somethings in my store. They even earned bonuses for not wasting food at lunch. Unknowingly, they were learning to handle money! And do a good deal of calculations, too!

One sunny morning, I was tiptoeing through the famous forests of the Houston Arboretum with a group of ten inner city school children who hardly ever went out into nature.

We were out on a rare field trip to experience nature.  I asked everyone to whisper in very low voices so they wouldn’t frighten the birds and animals.

Just as we settled ourselves on the boardwalk by the pond to watch the turtles, a bright little boy asked if it was a fake forest with a fake pond, with plastic turtles bobbing their heads out. For a moment I was shocked with the question.

Couldn’t this boy tell if the trees were real? Couldn’t he feel if the grass under his feet was fake or not. Could he not see the ripples on the pond’s water?

It felt funny to round up my lips to show a big “NO”. But it made me think.

And then it struck me. About how this generation was used to seeing realistic models of everything, starting from human body parts at the museum to dinosaurs.

It was a revelation that children these days have very little experience of how things really are in nature.

The rest of the journey was a beautiful session of log rolling to find little critters hidden under it, watching snakes basking in sunlight on the tree branches, and running with the dragon flies at the playground.  

But I didn’t forget that question.

From then on, it became my mission to make presentations on environmental issues for children and adults through games, organic gardening, various hands-on activities, powerpoint presentations and simple speeches with visuals within my community.

I started organizing small-group environment day camps for children between the age group of 6 and 16 years to raise awareness.

It became my life’s mission to show everyone around me the fine balance of the ecosystems in the world and how our daily habits leave a lasting impact.

My effort, though small for the need, has not gone to waste. Many of these young children have grown to be stewards of an eco-friendly life, including my son.

This experience of environmental education has been very rewarding to me.

 

Back to my passion of writing:

After toying with a few professions, I am finally back to my true love – writing. Passionate about the environment, I hope to promote all efforts that are sustainable in businesses and organizations.

I reach out to people through  stories, and of course, talking relentlessly on living close to nature. My nearly zero-waste lifestyle is a living sampler of my waste-free belie-system.

Even to this day, I take every opportunity to research and learn, to sign up for various trainings, and to teach others about conservation and sustainability.

I love to motivate others to be eco-friendly, pass on my own energy in that direction, always ready to change my old ways and look at change as an opportunity for growth.

The mother in me keeps me going

As a environment writer, I will always be the voice of many people and products that have a promise to save the world.

But honestly, the prime reason that fuels my never-give-up attitude about protecting nature is my love as a mother. I want to leave the world as clean as it can possibly be. For my little boy and his entire generation, including the animals, critters, and plants in any ecosystem that ought to live on after I’m gone.

Balaka has enjoyed her journey as a parent for her son and the multitude of pets over the years. A deep empathy has lent her patience to listen intently to feel the pulse of her family, friends, colleagues, and community.

 

Every good job needs a village to get done.

I knew, for sure, that I could educate my son as much as I wanted, but couldn’t come even close to cleaning up the water and air in the larger environment for him be healthy.

For that I needed everyone else’s help.

Help to build up a network of goodwill. And a network of endeavor to create, or at least sustain what we have today.

We need everybody—every human and every business—to help us clean the air and water, and pretty much everything else to save our children from another peril of a pandemic.

The chameleon analogy — Funny that even Perry Marshall’s DNA test sees me as a chameleon, someone who can simply relate and blend in with a group.

Perhaps this is the reason I slip into someone’s shoe regardless of their shoe size. Including Cinderella’s, maybe?

I can walk miles in them and feel at the world from their angle—a very good tool to get the prospects to resonate with my writing.

Thoughtfulness reflected in action

“Balaka is such a person who can see things and persons as they are when she is in touch with them. If she feels they are weak in some aspects of life, she puts her heart to help them and nurtures them in her best possible way without having a single drop of pride or expecting flattery. Her upbringing, her spirituality is her strength.
Balaka can balance how much to hold on to and how much to let go. She is so ordinary, which makes her extraordinary. Her divinity, her wisdom, her thoughtfulness reflect in her actions. She is a person of great ease.
Last but not the least, I will not say, I am lucky to know her… but I will definitely say that having a person like her is a privilege in anyone’s life.”
Shalini Dey,
Lafayette, California

Balaka is an avid refuser, reducer, and reuser of resources. Living a nearly zero-waste lifestyle, she recycles even the apparently  non-recyclables!

The unique Terracycle company has come to her rescue. They accept every plastic scrap to make playground equipment for schools

Read her passionate, green journey, here:

  1. https://myplasticfreelife.com/?s=Balaka+Ghosal
  2. https://www.elephantjournal.com/2020/09/the-pandemic-ended-my-days-as-a-mindless-impulsive-consumer-you-can-do-it-too-balaka-b-ghosal/
  3. http://www.themommiesreviews.com/the-summer-activity-innovation-1-by-balaka-ghosal/

https://medium.com/@balaka.ghosal/guilty-about-your-garbage-bags-filling-up-too-soon-e4ec6c053589

 

Balaka is honored to serve as a board member of Pure Esperanza, an organization committed to weaving a holistic wellness for the body-mind-soul continuum. She is now doing a series of wellness stories for them every month through 2021.  Check them out here: https://www.pureesperanza.com/

Budgeting And Investing

Investment is a very serious word to me.

It’s a mutual give and take, in terms of our commitment to creating the best product possible with our dreams, love, intuitive thinking, and sweat.

Before we go any further, I will assume that you’re aware of all the costs involved in the making of a book.

You’ve to set aside budget for cover page design, graphs/charts, schematic diagrams and models, picture editing, manuscript proofreading/editing, ISBN and a few fees around publishing. I can help you find the right people. But I don’t do these parts of the publishing.

Most self-publishing businesses have their own layout artists to create the layout and cover of your choice. Some even have their line editors and proofreaders.

The ghostwriter is usually not a part of the promotion campaign (usually a secretive role). Promoting is of no concern to them unless a royalty is involved.

 

The Factors I Consider:

My purpose behind taking up writing assignment is not merely to meet the giving for the community I serve in India, the poorest of the poor to have the medical attention and the education for the girl children from one of the most impoverished areas of central India.

While that core purpose drives me through my love’s labor, my most satisfying moments are those that bring the contented smile on my clients’ faces. Each time I could bring on the voice my clients had in mind, the hard work becomes worth every moment in gold.

These days most people use it casually to mean “price” or “cost”.

But those two simple words have no returns promised in them.

The term investment, quite on the contrary, has a promise of returns, often many times over, embedded right into it.

Like any other element of marketing, ensuring the quality of copy you use for your business is an important investment in your success.

We gotta pay the price, as they say.

And surely, we get what we pay for. I am continuously upgrading myself with knowledge and training. Investing is like rolling back a big chunk of my earning into self-improvement.

 

Where Budget Meets the Bill:

Each project is unique and the price quoted varies accordingly, depending on the complexity and the demand on my time.

One final thing. Ghostwriting isn’t about the number of words. Which of course can be done by anyone with a reasonable command over the English language, or so most people are tempted to believe.

However the world may think, ghostwriting is literally a marketing strategy.

A beautiful reading-worthy book that doesn’t sell is as dead as anything else. You need your wisdom presented to the right audience at the right time.

That’s exactly what I intend to do to help my clients.

Let’s discuss your budget.

Looking at your specific need, and the time involved, I adjust and decide the final price that suits us both.

I’m sure you know very well that a well-developed piece of writing needs hours of persistent hard work.

The value it fetches you justifies itself. And the hard work behind it.

A well-written book has more permanence or longevity in the market than a random blog piece that’s quickly constructed. Good written words are the investment that will pay off with exponential returns.

 

A Heads Up on the Cost Variables:

Pricing will vary on all the details I receive from you on our initial conversation. The Discovery Questionnaire.

Ghostwriting fees is sometimes split as payment at start and beginning and partly through royalty. Some choose to pay a flat fee paid at the start and in intervals decided in the contract between the two parties.

  • Broadly, the more publish-worthy written content you have the better. However, no matter how much content the writer has, there’s always a ton of questions that come up in the ghostwriter’s mind.

So, a series of interviews is a natural part of this process. It’s time consuming and has a bearing on the project cost.

  • Researching on niche publishers and agents who might be interested, and then craft a proposal to pitch your story, adds to the pay. If, on the other hand, you already have a publisher set up, it’s less work on my part.
  • If you want to involve me in that process in my capacity as a copywriter crafting your press releases and social media posts, it will require a separate contract and fee structure. It is never included in the ghostwriting assignment.
  • The level of research and the associated annotation, citation, indexing, bibliography, glossary and any other details you want to include my fees. 
  • Pricing structure, however, will vary if you’re considering sharing a percentage of the royalty.

Whatever we decide on will depend on our initial ongoing conversation. We will include the details in the contract before we proceed and review before signing. This will help us honor and maintain our professional, dignified relationship that is required for the success of your book.

Money is important but not the be-all-and-end-all for Balaka. She needs the right earning to be able to extend help to many others in dire straits.

Balaka uses her education and her passion for cause writing to be the conduit of benevolence for the world.

It’s her way of giving back to the world what she’s received from it unasked as a divine gift of Grace.

My Selected Ghostwriting Samples

To order a copy for yourself, visit the link below:

Excerpt # 1: Kindle screenshot

Excerpt #2 – Kindle screenshots

Excerpt #3: Kindle screenshots

Excerpt #4: screenshot from Kindle

Testimonial by the author (he addressed me by my informal name, Jhuma, since he came to me through a warm contact through word of mouth):

Author testimonial after reading the first draft of his book:

I am doing a rapid read of the first draft. Oh, it is so absorbing that I cannot stop even for a while. The curiosity to know what will happen next keeps me glued. Thanks for such a good job… The events have been described by you so vividly, and with so much emotion, that I’m actually shedding tears while recapitulating the sequence of events. My salute to you for such a beautiful rendition. This is written so well that I have started reading it as a third person… God bless you. You are doing an excellent job. You may use my happy comments as testimonials as you wish—in fact, I am unable to find appropriate words to express my feelings about your performance.

Listens, Digests, And Perfectly Represents

 Balaka is an exceptional writer who can dive deep into emotions of an experience and can paint it with beautiful words. She listens, digests, and then perfectly represents stories told to her. I highly recommend Balaka for writing projects of any kind. Her kindness, willing to be there for her clients, gentle and honest approach is admirable.

 

Current Client, California

(Identity undisclosed due to privacy clauses in contract)

Non-Fiction Book Project

 A Hybrid Genre of a Memoir on an Environmental Journey

This book’s publication is under consideration by the author.

The spellings and commas follow the British system in this manuscript, specifically chosen for its publication in the Indian market.. Hence, the diffence from the American protocols.

Preface

The Vision of the Greater Good

“The time that my journey takes is long, and the way of it long.”

—Rabindranath Tagore, Gitanjani XII

You couldn’t help but pick up this book, right?

I mean, seriously, who’d pick up a book on garbage? Especially in these trying times of our battle with the historic COVID-19 pandemic raging through the world. We’re far too fatigued and confused about the future to think of anything else. Tied down by rules in our normal lives, most of us just want our old lives back. But, to be honest, are we really sure we want to go back to how things were?

Deep inside you, I can tell, there’s a creative thought brewing, trying to find a solution for a disease-free India. Not only around the Novel Coronavirus, but the overall imperfections and clumsiness that lie all around us. Poverty, smog, filth, open sewers, political bickerings—you name it.

In this book, I’m specifically focusing on preventing littering. When waste is scattered around on the ground, and not inside a contained space, it’s called littering. Littered areas, for example, begin right outside our door steps.  Most of our countrymen are not aware that it’s THE cause for the majority of diseases that knock on our doors in modern India.

Trying to treat the disease with medicines alone is like trying to wipe the floor dry with the tap running. We now have a solution that will alter our culture of littering, our habit of throwing garbage in open street corners and on open carts. It will take care of the problem at the source.  Let me guess. Since you’re still reading on, you’re either a passionate Indian or someone who has visited India. And you’ve unforgettable, loving memories.

Or you have a great caring in your heart for all fragile ecosystems that are impacted by India’s endless garbage strewn in every square foot of the nation. How much more beautiful this country could be if there were no garbage piles, no human and animal excreta, and no polluted air blurring the view in every direction. The oceans would be free of all the items the rivers poured into them.

The ozone layer spared the helpless look of a tattered blanket trying to protect the planet from all the uv radiation. It may apparently seem like we Indians don’t mind the scattered garbage. But, honestly, we haven’t gotten used to it. Nobody has grown fond of it over the years. Nobody ever will. Do you know anyone who wants to live in a place dotted with rotten garbage piles? We all want beautiful neighbourhoods and streets, markets and hospitals, don’t we?

Not seeing much hope of it ever going away, we’ve simply become experts at walking around it. With a scowl on our face and a hankerchief on our nose. So we just let them be. Kura, kachra, moila, janjaal, kuppai, whatever we call it. We just want to stay away.  But how about doing away with it? Not just around the house, but our entire muhallas, and towns? Just like in the Bollywood movies where the dainty damsel never lands on a trash heap in her nimble footed street dance? The macho hero never drives around a landfill in his convertible.

Somehow that dream has been denied to all Indians.  Like it or not, we are responsible for it in some ways. We have not disposed in a responsible manner. Nor did we demand such responsibility from others and protest when garbage accumulated just about anywhere. So,  the good news is–if we’ve played a part that led to this, we can even play a role in making it better if we try. The smart bin designs are the remedy waiting to be implemented to do just that. Being able to live in clean places is our right. And it’s our duty as well.

Cleanliness, as we all know, has a direct bearing on health–both physical and mental. Walking down a spic-n-span path feels good. Hard to explain why. LIttered clutter does the opposite. Over the years, our distaste for it leads to additional stress to what our career and society is creating. That’s where esthetics, the visual joy for our eyes, can help our psyche. It’s subtle, yet powerful, playing a crucial role in our lives, often defining our overall wellness. Apart from that, it’s the physical health that suffers the most with garbage lying open under the blue sky.

It’s a network of ten different factors. Let’s look at them, briefly. It might be a shocker to know there are ten factors from trash influencing our health. Before you turn away as a skeptic, here’s a page turner list for you to ponder over. Let these pointers simmer and cook in your thoughts. The solutions these scientifically designed bins will appeal to you even more if you do so.

  1. The rotten part of garbage can be toxic. Leftover food, vegetable peels, flowers, animal excreta, garden wastes, create a chemical oozing called leachate. It’s highly toxic. During a rain, the leachate runs with the rainwater into into the nearest drains, ponds, and rivers. The entire water body becomes a leachate soup, badly polluting the water. It also seeps through the ground to contaminate the underground water reserve called aquifers. That’s a disaster not visible to the human eye. The three smart bins will put a stop to that.

2. You’ve seen birds pecking at garbage and lifting off with rotten piece of food or a dead rat on their beaks. Stray dogs and cats compete to rip plastic packets to find food scraps. These animals are diseased and stressed in their fight for survival. They are known to bite people at the slightest provocation and to breed equally sick and stressed babies who join this survival tests for the fittest.

Attempts to capture them for neutering is hard and the methods are cruel. So it leads to controversy, and animal groups resist. Only a few of these animals become friends of homeless beggars and daytime hawkers. Others roam the streets without a safe future until they die in a fight or from swallowing plastic. Haven’t you seen humans along with these animals poking around for any undamaged food they can find? That’s the most heartbreaking sight. It’s a shame, a blame we share as a nation. Cows and pigs are a common sight as well. These milking cows are from nearby cowsheds, the khataals, not permitted by law. The owners let them roam free to eat off garbage heaps.

These illegal milk businesses save a good bit by not spending on feeding the cows. But the innocent parents who buy the milk for their children have no idea about the effect of rotten food and leachate the cow has eaten. The cows also swallow plastic bags. They get malnourished over time as their stomach begins to fill up with plastics. They eventually die a painful death from either intestinal blockage or from weakness. Tell me, do they really deserve such a life? What if all the scattered mess remained inside closed bins raised from the ground? We know the answer.

  1. Blocked drains is a common issue in India’s cities and towns. While trying to clean it, the municipality found drain pipes clogged with garbage that rain or wind had blown in from the streets. Waste from homes, markets, street vendors, pedestrians become compacted. The flow in the drain begins to slow down. Soon other pieces pile on it to block the drain completely.

If we could have a way to keep the garbage from getting carried into the drains, these could function properly. Water standing in the streets is not only inconvenient, it’s mixed with sewage, a harbour for bacterial infection and fungal growth. It damages property and definitely affects business, especially for roadside vendors and small traders. When garbage remains in closed bins raised off the ground, nothing ever gets carried into the drains. Saves our tax money that’s spent in dredging drains.

  1. Open garbage piles in public spaces is a party venue for all kinds of winged and wiggly creatures. Along with the rats and mice. Flies feast there during the day and the roaches enjoy their buffet at night. Flies sit on garbage and fly out to sit on nearby food vendors’ yummy delights. The innocent customers get a bonus helping of germs and a dollop of fly excreta for which they hadn’t paid. The outcome? Ask anyone suffering from gastrointestinal infection for which they often have to pay a good part of their family income. Even lost work hours and low energy is a costly affair that most Indians are learning to live with. The scientific bins, regularly emptied, can put a stop to such random spread of infection.
  2. Even a child can recognize a garbage pile from its stench. But bad smell is not the worst thing it releases in the air. A big harm of rotting garbage is the creation of methane, a gas with no smell or colour. We cannot feel its presence. Yet, it has the capacity to burst into flames. It’s an invisible hazard, one of the worst greenhouse gases the world knows about. Every garbage pile, and every landfill in the world is constantly releasing these gas bubbles.

Methane, the scientists figured out, is responsible for the ozone holes the world has, exposing our atmosphere to the harmful ultravoilet rays of the sun. This harm could be minimized if we could collect the methane and store it right where it’s getting generated. The technology is available these days. Methane can be tapped fairly cheaply from landfills. In the ideal world, all landfills could collect the methane they create. Especially in India, if all the littered garbage could be brought to these landfills, the optimum amount of methane would supply enough cheap fuel to the poor.

However, methane cannot be tapped from scattered garbage piles. There’s practically no system available to extract tiny amounts of methane from the millions of puny piles littering the whole country. It’s a one-way methane traffic escaping into the atmosphere that we could have stopped. Sadly, even if we install the methane extraction devices in landfills, scattered garbage will always remain unused.

  1. All natural components of garbage gets decomposed. They are biodegradable because of its ability to become soil with time. India being a tropical country with long and intense summers, open garbage not only rots quickly, it gets very hot around the centre of the heap. Even a gardener making compost is aware of this heating that helps the leaves to to cook itself into a nice, rich organic matter.

In urban areas, we’ve all seen smoking heaps of garbage. Some of it is started by people with the intention to burn and reduce the garbage volume. But often it’s spontaneous ignition due to the heat. It’s also called autoignition. The heap starts smouldering, adding a huge amount of smoke into the air. There have been quite a few fire damages to property in history which were triggered by spontaneous fires.

Be glad it hasn’t happened to us, yet.  But that doesn’t leave us entirely lucky, though. The smoke adds a good bit of particulate matter in the air for our lungs to breathe in. Usually, the temperatures in the piles are not too high, compared to closed-chamber burning (incineration). So the particulate matter floating around in the air are fairly large. The smog that we see in cities is the unhealthy mix of these particles and the moisture loaded in the air.

Besides the view getting blurry, it’s our lungs that suffer the most. As if that wasn’t enough. Burning of mixed content, especially pvc pipes and e-waste, releases complex toxins for the body to deal with. The harmful practice of large-scale incineration in India goes unnoticed. Only those who lose their scavenging livelihood to find plastic and metal scraps to sell feel their job going up in smoke. Those environmentally aware, like ourselves, try raising their voice above the din of short-term gains and profits in the industry.

Coming back to mental health, inhaling these unfriendly chemicals into our lungs creates an overload for our minds, creating foggyness, fatigue and overwhelm. Exposed to these fumes over sustained periods of time leads to stress. It takes a toll on both body and mind. Rising incidence of cancer is proof enough. Another invisible harm of garbage that’s way more dangerous than the ugliness and stink it’s infamous for. That’s one big reason to separate waste by categories at the collection points and to reuse them in the least harmful way. More on that inside  the book.

We do grumble over the unorganized garbage issues and blame the governments for not doing their bit. But we do not see the connection between the filth and the illnesses in every household, the hospitalizations and even death for many, especially the infants in underprivileged section of our population. It’s simply not fair. The information in this book is enough to wake up the smart-leader brain in you.

7. In a crowded city, while pedestrians are dodging other people and swooping traffic, it’s not uncommon for people to stumble and fall onto an unpleasant garbage pile. Besides the disgust of the victim, and some initial delight from the onlookers, an injury from a sharp object or contact with an infected material can add some unforgettable surprises. Wouldn’t it be far better for these hazardous objects to be inside sturdy bins? Even better if the garbage handlers didn’t have to touch the content when they load it onto a truck.  More about those cool features of my bins in the chapters ahead, my patient reader-friend.

  1. That brings me to the profession of garbage handlers. We’ve seen them work and never felt jealous. If there’s a way to make their job any bit easier, it would be to put the garbage in a safe container that required the least handling of the contents as they empty them to load the garbage trucks. The smart, scientific bins we’ll be discussing in the book can be emptied using the forces of gravity.
  2. Have you been to a river bank lately and watched the flow? You couldn’t have missed the plastic items of varying sizes riding the waters. They’re bobbing along without any resistance, moving on to another river or the ocean itself. There are several organizations dedicated to fish out plastics from the oceans around the world. D. C. Sekhar’s AlphaMERS is doing a great job in that field. But what good is that attempt when a few rivers in the developing economies, India possibly the largest among them, are constantly pouring new plastic into the oceans? Stopping the plastic pieces from getting carried into the rivers is the best way to check it at source. If all of our discarded plastics could be enclosed in smartly planned containers, we could pride in the fact that, as a nation, we were helping the ocean clean-up initiatives.

10. That brings us to the final BIG WHY for putting a stop to littering. It suffers silently due to our apathy is our national image and, therefore, our own self-esteem at global platforms. As Indians, we are proud of putting our kind in the top seats of the best companies of the world. We feel the power of handling the outsourced intricacies of IT issues for the rest of the planet. Indian professionals are now heading cutting edge technology companies. But, hey, somewhere down the road we’ve forgotten to cover our trashy bases that’ll protect our health.  What’s wealth without health? Even worse, many of our countrymen have neither.

It’s not a matter of pride when the triple bottomline of sustainability—planet, people and profit—are not equally benefitted. When a few Indian business sectors are doing well, we feel we’re developing well. Had we taken care of the planet and the people, profit would have been better and long lasting. Tourism has suffered greatly because of our disease-prone environment. The unsightly piles can turn off many possible visitors who’d rather go someplace else with picture-perfect scenarios.

Nurturing all the three bases is the right prescription. These ten points above explains the core purpose of our book—a way to organize our littered filth. That’s what we’re here to talk about. I don’t really care about the esthetics as much as the health of our people. If garbage wasn’t killing our countrymen with stomach and lung issues, especially children and infants, we wouldn’t be writing this book only to beautify India.

We’re appalled by the modern lifestyles of living-for-buying and throwing away stuff with that same zeal. It’s time to unite on the process of collection. With the right bins and zeal. Where is all of our garbage ending up? Why can’t we keep them from spilling over large three-sided concrete structures or metal vats? In wealthy neighbourhoods, too, I’ve seen market area garbage dums creating a zone of filth and stink with foraging cats, dogs, cows and crows.

An empty plot of land, a pond or an unguarded patch of lush greens around a pond soon becomes the passers-by’s dumping area. Even in high-income neighbourhoods, such spots tends to volunteer as garbage dumps.  Why? Any reason we haven’t raised our voices loud enough to be heard?  Thank you for staying with me so far. Many of you have your own list of reasons to justify the carefree throwing of stuff in open areas. Does that mean there’s no solution at all?

Does that mean we’ll go for fancy holidays to exotic countries, or leave India to settle abroad and our cute kids will complain about India’s dirt at each visit, much to the amusement of friends and relatives? Indian multi-national employees are constantly visiting their other offices in developed nations around the world. They return to India with duty-free shopping and elevated social status, but without any idea to clean up the country. Why?  India’s population burden is keeping pace with industrial growth—almost like a close race.

The burden of waste disposal is only getting heavier. The rich are creating waste in huge proportions, and the poor are not able to make  a difference. They neither have the money nor the awareness to  do the right thing. But what about us? Ask the man in the mirror. Together we can make things happen. Now, with the pandemic, masks, gloves, and plastic bags along with the entire family of PPE have added so much more to our discard piles. They are flying in the air, hanging from tree branches, stuck in muck or floating down a river.

It’s not how enormous our battle is going to be to win over the waste issue. It’s about putting our heads together in complete sincerity to find the solutions, at least in our own communities.  Unless we cut across class and caste issues, it’s going to be intensely hard, if not impossible. Local methods may slightly differ but the overall plan needs to be fair, harmonious and scientific. That’s where my patented designs come in. What I shared in this book will surely be useful, if used correctly. It can include the ideas of segregating the waste to compost and recycle.

When the biodegradable waste is taken out of landfills, spontaneous fires and methane escaping into the air will be lessened as well. Sanitation is the most important concept that promises a safe life, way beyond survival. If we want our health to be strong, we cannot ignore sanitation. We have to respect the rules of true cleanliness that guarantees sanitation. If we do not plan for it, it’ll be planning for a health failure.

Here’s how crucial it is. In 1937, Gandhiji received a letter from a villager in Birbhum, a district in West Bengal, asking him how he perceived an ideal village and what problems, he thought, was plaguing Indian villages. Gandhiji’s response appeared in his “Harijan” publication. “An ideal village will be so constructed as to lend itself to perfect sanitation…The very first problem the village worker will solve is its sanitation,” he wrote.

Are we anywhere close to Gandhiji’s vision of sanitation? Keeping the toilet issues for my upcoming book, I’d say garbage scattered about everywhere in cities and town kept me busy in my hunt for a workable, practical solution. In the 40+ years on researching this garbage issue as a social worker, I’ve closely inspected the unsanitary conditions of cities’ garbage dumps, public toilets and urinals. I’ve browsed through air and water pollution data that remains buried in reports of specialized organizations. Meeting municipality officials and experts in research organizations, and taking hundreds of pictures as direct evidence, have helped me understand the realities. Through this all, my mechanical engineering brain began to work out a design that would fit just right for our subcontinent’s realities.

I present my designs in this book with the hope that some philanthropic entrepreneur will take it up as a social enterprise. I give you my open permission to use my designs. I’ll be eagerly waiting to share the design documents with all who are interested. At this age, I have no desire to make money out of it. They will be my gift of love for my country. By now, you know I discuss garbage because of my intense concern for my countrymen’s health. And also because it’s impacting global health. The fact that a place “looks good” when garbage is handled properly is an added benefit.

Esthetics is not the main reason for staying clean. You have to understand this and believe in it. Or else, we will have to pay the price with our future. When health is gone, money and success cannot bring any joy. Now that we know the harms of open garbage, let’s learn to treat it right. And it’ll give us something right in return. Let’s explore a bit more. Ask your mother, wife, or anyone who keeps the kitchen clean and the pots and pans shining. She inspects each plate as she puts them on the table. Not because she wants them looking good. She is simply making sure her family doesn’t get sick from any contamination. It’s the same issue about piling filth. It’s affecting public health in ways we cannot imagine. That is precisely what we sacrifice when we accept the filth around us.

Let’s do something about it before it affects the quality of our children’s life. You must be wondering what makes me urge you to this degree. You can see my passion on this issue. But where is my credibility to seek this platform to speak to you? Here’s a bit of my story. I am one of those old guards of the bygone era of Indian professionals who became the stronghold of the nation—one of the graduates from the early days of the Department of Mechanical Engineer of Jadavpur University in Kolkata. Graduating in 1952, I was fortunate to be able to build a successful career in engineering and learned from the stalwarts in my field, and glided up fast on the professional ladder—a man with the tools, and the spirit that drives them.

During the active 12 years of service life, an itch to launch my own business gnawed at me. I quit my promising career that was steadily going up the ladder. Surprising everyone who knew my prospects of reaching the top rungs of the company. But, it was my call to respond to my heart—I was determined to take the plunge into my own business. People wondered how I got the courage to take such a huge leap into uncertainty. Especially with no experience in business.

Two of my maternal uncles (mama, in Bengali) were engineers from Banaras Hindu (BHU). The younger mama acquired his business trait from his mother, my maternal grandmother. Maybe that’s the route the genes took to reach me. The elder mama was innovative by nature—another trait imprinted in my double helix. Some of my seniors at work even suspected I’d set up business liaison with the company clients to procure work after quitting my job.

It was painful to experience the suspicion. It was way below my dignity to work on my business plans while I was on the payroll of a company for my services. I wouldn’t, in my wildest dream, do such a thing as piggy back on my official position to create future clientele. My scrupulous strategy was to work hard with sincere dedication to help my new clients in an honest way. This approach works all the time.

In my business, too, I earned dramatic success in a very short time. Effective use of time and scientific analysis of the problems, meeting deadlines with quality product built my reputation, one project at a time.  Running a business had its sharp ups and downs, though, including a closure and restart. All due to the raging political realities of Bengal at the time which I’ll soon share in the following chapters. In spite of my blazing success as a businessman, there was dissatisfaction deep within.

So, the third phase came about quite soon—quitting again to walk another path. Not for a lucrative job or business opportunity this time. It was the final call from my heart I couldn’t deny at all. I believed it would give me the most satisfaction. It was a call for a retirement with a difference. No slow mornings  scouting the newspaper over a cup of coffee and brooding over an uncertain future like many retirees do. I was still a bubbling young man of 49 years. I quit my career solely to dedicate my life’s remaining years to social service. Without any regret, ever. I closed my factories and have been fully engaged in public work ever since.

Public welfare is an area of work where I could give my all without tiring. The garbage problem soon became my principal hook that drove my passion. Public work, I soon realized, involved many legal issues. Or at least it worked as a good excuse for many politicians and leaders to avoid work in the name of law. I soon felt the need to know more of the legal loopholes and signed up as a student of law in Bombay University. In my urge to get to the bottom of it, I continued with the law program.

As you may have figured by now that I’m never willing to deal with issues in a half-hearted way, I studied all the way up to graduate with a degree in law, in 1983, to help in my current work. I was then 54 years old. Not too old, right? For me, the life of service was just beginning. Will you now be surprised if I were to share with you that I’ve studied the sanitary conditions of 192 Indian cities and 80 other cities of Asia, Europe, Canada, Australia, Africa and North & South Americas? Wherever I went, I was curious about how they keep their public places clean.  Lugging a camera, I resembled a typical tourist. But my lenses eyed for trash cans, garbage dumps and landfills. I’ve had the opportunity of  closely scrutinizing 23 garbage dumping grounds. None of the Indian cities I’ve been to has met the international standards of cleanliness. Indian scenario is different from the West.

My passion for finding a practical solution made one thing clear—the western system will not be the perfect fit of our littered-garbage problem. The content of our garbage, our crowded country and the work culture are all different from the Western countries. Comparing the two cultures and lifestyles are like comparing an airplane to a train. I’m not saying one is better than the other. They’re just too different. So, the solution cannot be copied. We’ve to learn from others’ experiences and come up with own own model. That’s exactly what I’ve done with my three bin designs.

Many European countries are changing fast into a new kind of economy where they treat garbage like a resource. They call it circular economy where one industry’s waste is used up by another industry as raw material. That’s a smart way to use up garbage. That’s what Mother Nature has been modeling for us since the very beginning. One animal’s waste is food or building material for another species. Even a dead tree becomes useful in a forest. It’ll take a long time for human civilization, with its plastics and mixed materials to reach that ideal point, if at all.  There’s still a lot of learning left for the USA.

America looks clean, for sure, but her throw-away culture is a burden for the country. Billions of dollars are spent on disposing trash in landfills. As long as profit is flowing in, even wastage is seen as growth. It’s far from the ideal for India. A growing volume of garbage is only going to delay our solution. I’d still praise the cleanliness they maintain in public places, routinely carrying away the garbage for the convenience of the residents.  So, what do we take from the west then? Or do we invent our own wheel from scratch? We need to be patient and wise here. We do have a lot to learn and even adopt a few things from countries that have a handle on the problem.

We have to take their tips without copying their system in toto. Coming up with a good mix that works for our own needs is the key to have a permanent, functional solution. Cleaning up the area around our houses, markets, schools, hospitals, hawkers’ areas on the streets and parks is not an impossible task.  But it can be no less  intimidating than rocket science. Every year, as I still continue to visit India, I carefully observe the piled up garbage at street corners.

In India, it’s sad to see people accept littering as a way of life. Staying in a neat neighbourhood in America, I cringe to think of my own country’s dirty neighbourhoods. I spend sleepless night thinking how my bin designs could change that reality. As I’ve already expressed, I’m waiting to give the designs for FREE to anyone willing to manufacture them and promote installing them. I’m definite, these designs based on my decades of research will be useful to make India healthy.

The message is clear for the Indian subcontinent. If we cannot manage our waste, there is no chance for health to flourish. Health and filth are sworn enemies for life. So, let’s do the first step right. Let’s dream big on staying healthy, without gastrointestinal problems and lung diseases. The hour for action is here. Let’s do it. Piling of research data is not going to solve the problem of piling filth.

I have not focused on data or figures on the current national volume of production since they keep changing as I write the book and different research group don’t seem to agree on specific sources. I used some broad mention of data only to show the magnitude of the problem. These data will vary significantly with the passage of time, and from one research body to another. One thing, however, is clear. Population and garbage figures are both on the rise. I have tried to present the most recent ones to make my point. Enough to help us change how we think.

Here’s what we can do first—dream for a solution. Dreaming with our eyes open, not dressed up in fanciful thinking. For a solution that is permanent and doable. That’s the first blueprint of a vision we create for our society. What we draw up on paper matches upto the realistic dream in our heads. The problems of reality always put us at a crossroad, to give us a choice to either give up or to rise above it. The dream helps us to lift off in spite of the barricades.

At my ripe age of 91, I am blessed with some wisdom after having been there some and done quite a bit. Troubles have come and have made me even more determined to do good. All of that shaped my outlook on life, made me believe that there is a solution to all problems if there is a dream that drives us on. And if all the planning is leading in the right direction.

As you read on, you’ll realize this book is not a pure nonfiction. It’s my life’s story woven into a matrix to show who I am today as I kept my dream alive. It’s the visualization mixed in with my professional expertise as a mechanical engineer that created the bins. I have tried to place my case as simply as possible to make it into a relatable story. It feels great to be a part of a huge solution. For the sake of our future generations, let us all put in our best efforts. I’m making a humble attempt, here, to inform you about the facts. And then inspire you to take a few simple steps forward.

I’ll be honest—our battle is going to be long. We’ll have to fight the political system, the waste management departments and all their corrupt officials. We’ve to strive through the hurdles, no doubt. For the sake of future generations, and the honour of our motherland, it’ll be a fight worth the labour and the pain. Once you’ve gone through the book, you’ll see how these bins will make our life better. You’ll soon see that the motivation to implement the collection system is not a prescription for social work.

It’s a degree of selfishness you need for your wellbeing. A selfishness that benefits everybody around you too. It’s not about doing anybody a favour. Simply put, this selfish act is now necessary for everybody’s survival. Thank you for staying with me so far. See you in the pages ahead. [End of Sample]

I’ve ghostwritten a few blogs that are copied here. The company’s identity is deliberately hidden for confidentiality.

The “Case” for Harvesting Water

 

Rainwater harvesting is the perfect decentralized collection system to meet the rising demands for fresh water in modern times.

We can’t do without water. Never.

Ancient civilizations thrived by rivers’ banks. Water scarcity sealed the destiny of many ancient cities like Fatehpur Sikri, Babel, and Sheba.

And now with population growth and urbanization, we keep hearing of a water crisis around the corner.

Some of us are already facing it firsthand.

But can’t we make new water?

This may sound like a fifth-grade science question but most of us are not so sure about the correct answer.

Can’t scientists “make” water? Isn’t that what they get paid for, to solve our problems? Well … honestly, that’s impossible. We can’t make NEW water.

We got what we got. Just 335,051,000 cubic miles of it.

It doesn’t sound like a small amount, though.

At least not until you know that 97% of it is sitting in the ocean, too salty for use. And 2% sitting in glaciers. Out of the remaining 1%, there are groundwater reserves and all the lakes and rivers sharing it.

What’s doled out in faucets is a teeny tiny fraction of that. And that’s what is running out.

Nature’s inbuilt water cycle gives fresh supply straight off the clouds. In the form of rain. Without any help from man.

But rain is as unpredictable as a stroke of good luck. Here this moment, gone the next. Both frequency and quantity are uncertain.   Add key word like Smart cities, infrastructural planning, city planning that Samit will send.

Who thought up Rain Water Harvesting (RWH)?

The need for RWH began with agriculture. Finding a predictable water source was crucial. They dug out wells, ponds, and tanks with high embankments. They built dams along the rivers to make reservoirs for flood preservation.

India was quite an expert at this and the Romans took it to the level of esthetic aqueduct engineering. Many weather-beaten pockets of the world have been doing it.

Collecting rainwater during long voyages meant less rationing for the sailors. Many captains made elaborate RWH arrangements on board.

Randomly stocking up on water, however, has its problems—germ-breeding and spread of disease. Even seamen on long voyages had to throw away putrid water from their wooden barrels. Dengue mosquitoes breed on any stagnant water.

But with the right precautions, and techniques, these issues are avoidable. That makes RWH a permanent promise of fresh water supply. Every country is encouraging it in a big way to meet the water crisis head on.

Has urbanization added to the water crisis?

You bet. Urban development has done two sweeping changes to the land:

  • It covered up the surfaces of cities with a concrete carpet. This non-porous or “impervious” surface poses a huge problem. The raindrops can no longer seep into the soil and fill up groundwater reserves.
  • It has levelled low-lying areas and filled up ponds to make more high-rises, leading to shortage of water during the dry months and floods during heavy rains. There is no place for the water to accumulate.

Urban growth is going to increase about three-times, the trends say. More so in India. Which means more homes, more people, and more demands. But where’s the water?

Is a solution in sight?

Revamping the municipality’s water supply system can be extremely expensive. And pointless, when resources are depleting.

Setting up a decentralized RWH system by bringing back the age-old traditions is a rather easier solution. Simple to install and monitor, it’s now compulsory in many parts of India for all new communities in pockets of Tamil Nadu, Pune, Rajasthan and Kerala.

This is what we need to plan to hold the water that simply would have gone down the drain:

  • Covered tank with a netted collection spout entering it to prevent mosquito breeding
  • Ensure clean surface of the catchment area—no chemical runoff or organic matter like leaves or animal poop—roofs are comparatively safer surfaces.
  • An outlet for the water to flow out of, ideally, with a filtration device if humans choose to use it
  • A meshed overflow outlet to keep out mosquitos
  • Double check the law of the land about RWH specifics before beginning a project
  • Monitor the water quality periodically
  • Going back to the examples of history, it looks like the most plausible solution for the urban man.

Are we ready to think outside the box?

Readiness comes from urgency. Nowadays it’s all about sustainable cities. The traditional western concept of urbanization will have to give way to this decentralized collection system.

The M. Vishvesvaraya Rain Water Harvesting Theme Park in Bangaluru is a great forum for showcasing and educating city folks on possibilities. Hyderabad Metropolitan Water Supply is second in line to build one soon.

It’s about involving you and me in the process to be a part of the solution.

Thinking up a concept package:

We, at ________, thought of doing our bit about it. Our simple, innovative designs serve more than RWH. We created a family of combo devices that provide shade, water catchment, solar panels for night lighting and water filtration, storage tank, all rolled in one.

These bonus benefits will make you proud as owners:

 

  • The canopy is non-porous. No rain seeps through—protects you from rain but collects the water for your use.
  • There is a fine mesh of the same technical fiber material on top, opposite curvature keeps off leaves and other debris.
  • Flow rate through the filtration system is 500/liters per minute.
  • When the underground sump is full, the rain still coming down the pole flows out of a hole above the filter. No chance for mosquitos, here.

You can further arrange for diverting this extra water to a groundwater well or to a creek/pond. Diversion to the cooling ponds can be a good choice in factory premises.

 

Simple designs to store rainwater for individual households and micro-communities are the small things for sweeping changes.

Big doors, it is said, swing on small hinges, and massive ships are controlled by tiny rudders. Our Models 1080(E, W, and XL) promise to do just that.

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Sleek Sustainable Designs That Spell the End of Architects’ Nightmares

The wish list for urban living spaces is growing. Trending towards effective use of outdoor spaces, people around the world are resisting the feeling of being boxed in. Whether at home or the office, city folks have never wanted to be outdoors this bad.

Where jungles of concrete typically win over green areas and rising real estate costs cram indoor square footage to a steep premium, optimum usage of the adjacent pockets of spaces becomes lucrative. Add in the logistics of fresh water supply that is steadily escalating with rising population density.

The splashing landscaped offices of today, even the rooftop offices, crave for covered walkways winding their way through patches of luxuriant greenery connecting different departments—just for a “breath of fresh air.”

Back home in a high-rise, a busy mom loves to take her kids on a rooftop splash pad while watching them from her shaded pool-side deck chair and catching up on the day’s to-dos. Malls, bus stops, stations, bazaars, and college campuses are always waiting for better multifarious outdoor utilities.

The weather can often throw these plans to the wind with either too much sun or an unpredictable drizzle. With urban stress continually on the rise, adding another uncertainty to it all is not what you would love while you design the intricacies of meeting every demand and offering the best of urban living for your customers.

Creating oases of outdoor spaces in urban areas is a perpetual challenge for builders and planners offering designs to package conveniences and elegance for a long-lasting utilitarian plan. It is time to makeover that old existing cleft between urban esthetics and the environmental expectations in city’s open pockets.

 

Combining convenience to the outdoors:

We want the outdoors without compromising the comforts and conveniences of indoor life—we want the gentle breeze and filtered sunlight minus the unpredictable mercury.

Even the expensive cars that wait all day in the scorching parking lots, waiting to take their tired owners back home, wish they had shades to snooze under. The sliver of grass in your backyard and the local park benches are equally thirsty for some scarce shade and water.

Design element is key in architecture, combining structural elegance in an eclectic package of convenience, efficiency, durability, and concept. You need a sturdy structure, yet not an uncouth pole bolstered in heaps of concrete or something too delicate to last a storm.

Adding sustainable utility to it makes it a double-edged sword in these times of natural-resource crunch.

 

A Solution is here:

What if such a panacea concept presented itself to snuff out your nightmare by marrying off convenience and esthetics to a fairy tale perfection?

What if the most advanced shading structure you installed turned heads and froze them into a moment of admiration for your architectural offering to the modern city folks?

That is exactly where we step in—with a multifunctional, sustainable tech solution, providing an elegant combination of shade, rainwater harvesting, water filtration, and lighting from solar energy.

Beauty and brains have always been a rare pair. The series of our concept packaging, the 1080E, 1080W, and the magnum 1080XL (each of these link to their own datasheet and brochure) are intelligent blends of elegance and efficiency to effectively generate clean energy from the sun to provide light at night, and provide shade while collecting and filtering rainwater.

Architectural designs with purpose and definite functions rule supreme through the ages. And our models have been crafted keeping the motive of serving every user to the utmost capacity. We are passionate about helping people enjoy the earth, guiltfree, while taking care of it.

The 1080 models (link the opt-in form to collect leads and you provide all downloadable pdfs of the datasheets and brochures and send them autoresponders) are the products of our imaginative, thoughtful vision of a sustainable world without sacrificing eclectic living standards.

The threesome innovative models are the trinity of nature, technology and people-centered design. They are made to cater specific needs, with some scope for customization (any link that talks about customization of the XL  model), if needed.

Our 1080 set of concepts stand tall on the pedestal of meticulous research, beta testing, and a dedicated customer service from procurement, installation, and problem-solving.

 

A Sneak Peek into the Broad Benefits:

Square canopies of varying sizes, ranging from 16.4 ft linear lengths to 28.2 ft to meet a wide variety of needs

Technical textile with titanium dioxide coating—high refractive index deflects heat out and filters cool light in during the day

High wind tolerance to brace strong air currents during storms

Self-supportive stable structures, fairly easy to install

Water harvesting system with filtration facility, collecting thousands of liters of rainwater over the years

Solar panel on canopy providing energy for filtration and light at night, ensuring safety and visibility

Solar-sourced electricity can be saved in batteries or sold to the grid

Saves money leading to cost recovery over time

Serve residential, corporate, and public areas such as malls, toll booths, parking lots, stations, airports, open markets, parks, pool-side seating, and event spaces.

 

Life’s experiences have taught us time and again that a dedicated design is not just a mere summation of its parts to take care of a problem. Uniqueness is not just in the state-of-the-art parts.

What the concept brings to you must rise over and beyond to offer purposeful solutions wrapped in efficiency.

Effective designing adds value to even business and corporate marketing success. Recent researches in architectural designs reveal a subtle correlation between corporate communication and space designs, influencing our feelings and decision-making.

 

Leveraging for your position in the market:

How would you use these models to position yourself in a competitive market? This is the era of concepts that not only offer solutions to customers but leverage those to new heights of eclecticism.

Our concepts are evolving as the buzzword of city landscaping. You now have a choice of being the Jennie for your customers, kicking off a design mutation that will snowball into a revolution for sustainable urban life.

Our 1080 models (link to opt-in for all downloadable pdfs), we believe, could impress even Howard Roark.

Call us today to start a conversation (link your “Contact Us” here) or email us at getphi@thinkphi.com. We’re ready for you with all our resources to answer any question. If logistics allow, we’d love to even arrange a tour to showcase our 1080 family of sustainable prodigies.

Are we even thinking?

With the world literally going up in smoke, and taking our lungs and health with it, and the landfills filling up before we can count to four, are we thinking?

Before another oil spill that gunks-up the oceans and its living things, before the thick toxic oozing from landfills leaches into the soils and dissolves in groundwater reserves, are we digging in for ideas to fix it? Are we resolving to refuse more stuff, and renewing our vows of being happy with less, or buying recycled and upcycled needs only, and laughing with Nandini while waiting for Ronjon?

We sway with the song, “Badal diner prothom kodom phul, korechho daan.” But do we live by its ethos? Of giving as an offering to the world and receiving with reciprocal grace of humility? Does this sway our soul and tweak our lifestyle?

It is a question of ethics. And of human responsibility. In all his works, Mother Earth, Mother Nature, and our tiny place in the huge network of things in the universe come out clear and strong. We’re tiny but together we’re capable of doing great things to change the world. And to change ourselves as well. How much of that secret message can we read in his words? It’s always in proportion to how much we want to read.

There still is hope:

Rabindranath has seen a good bit of negativity in his long eight decades. A very good bit—both world wars, the Jalianwala Bagh massacre, and all the injustices of domination in India and around the world. But those didn’t turn him into a bitter pessimist.

He had hope. And it came from faith. That somebody someday will rise to be worthy of being called a human. That brings the onus upon us. Are we ready to pick up the beam of the plow and take the next step forward?

We’re all connected in nature’s cycles—the planets in their orbits, the seasons, the breeze, the rain, and the cycle of life … what seems lost can be redeemed in the larger framework of time, just like new flowers in spring.

It’s you, from here on …

Returning to the visualization we began with, we can certainly take away the bag of baked potato chips.

What about the iPhone? I’m not so sure. What I know for sure is that the fact that gorilla glass leaves a black trace in an unknown river in China that harmed unknown faces in equally unknown ways would surely make him cry.

But you decide the rest from here.

He could either accept things without craving for the latest or completely reject the carbon-spewing ensemble of the modern humans. Like Professor Masanobu Fukuoka, he could give up the banalities of social interaction and recede into the quiet forests around his black terracotta cottage, Shyamoli.

In the face of this stark use-n-throw world, would he be mute even in poetry? What would be say in his address at the Paris Convention? What would he say to the common city folks? Or the farmers? And to our children?

What would he himself do for his lifestyle? I can see him taking a shopping bag full of glass bottles to bring back package-free organic wholegrains from the local farmers. And even be a farmer himself, tilling pockets of rich soil in Uttarayan.

Maybe a tiny patch of permaculture and xeriscaping, as he silently watched flora’s own way of growing.

Oh, and for a change, I’d see him, once in a long while, ride a Tesla.

Power Up With the Sun

Looking for ways to reduce your electricity bills? Nothing is better than plugging into the sun that is making 400 trillion watts of power per second just 93 million miles away. These days, the government is urging people to go for solar power. Solar powered machines help to save the environment. As an added bonus, you can even earn a few good dollars each time you sell the extra power to the city’s supply grid if you have generated. It is getting to be more and more affordable and efficient.

If you can make electricity right on your roof, then why not? The solar panels are soon going to be your choice. minimize pollution and greenhouse gases. Besides the pollution that they control, it is definitely not burning coal to generate electricity. Years ago, sun’s heat was used to run a turbine to make electricity. But solar panels come in so many  sleek designs. And can be used just about anywhere—even on your water bottle, to filter the water, right where it is.

Imagine the amount of energy the sun produces—nearly 400 trillion watts of power per second. The fact that you get to tap a part of it is thrilling, isn’t it?  And as soon as you have more than what you need, you can actually sell that surplus to the city’s grid and earn some money.

 

Balance in the Blue Basin

The ocean looks like a never-ending blue basin that thousands of species call their home. They share space and maintain a complex web of food and energy. Plastic pollution and oil spills are hugely threatening that fine balance.

The oceans can be divided into zones depending on how much sunlight reaches there. The food chain is intricately dependent on that:

  • Plants get enough light to do photosynthesis in the first 200-meters layer. This is the “sunlit” or epipelagic zone. Shallow waters have more light, which means more food for the consumers. This zone gets the most pollution. Sadly, it travels downward with the food web.
  • The mesopelagic or “twilight” zone dives down to 1000 meters. This barely a filtered light through the above zone. Creatures here are primarily predators, eating oil-smeared species from the sunlit layer, and some plastics, too.
  • There is no light in the “midnight” 4000-meter-deep bathypelagic zone. Creatures here are aggressive and eat whatever they get, even creatures that have consumed plastic or gasoline.
  • The Abyssopelagic zone is the deep ocean floor, the bottom—here all fight for survival. Heavy plastic pieces and oil gunk sink down.
  • There are occasional “trenches” in the floor that go up to 11 kilometers deep. Microscopic bacteria that thrive here are not spared from pollution.

It is time to stop this damage. How can you help?

 

Plastic Enters Ocean Food Chains

Ocean’s animals have a well-knit web of food and energy. Plastic pollution threatens that fine balance at every level. Just like on land, the food chain starts with the plants. Smaller sea creatures eat the plants.

These animals then get eaten by the larger predators. With plastic pieces floating around and breaking into smaller bits, many fishes and animals gobble these up thinking they are jelly fishes, algae, and planktons.

A tiny 4-inch fish was found with 84 pieces of plastic bits, some too tiny to pick up with your finger.

Plastic pieces can never be digested. But they take up space in the stomachs of smaller fishes. Soon, these fishes have no energy left to hunt. They do not feel any hunger either because of their stomachs feel full.

Finally, they die from weakness, unable to protect themselves from predators.

Imagine the energy level of the predators. They ate these smaller animals hoping to get more energy. But the weak animals had very little energy to pass on. So, the predators soon begin to feel weak as well.

The plastic, meanwhile, begins to take up space in its body, and spreads its toxins. This has been continuing for many years now, including even the deep-sea creatures. The entire ocean food web has been affected.

 

Perfect Blend of Comfort and Curiosity (About Us page in their GuessMeTees website)

Dressing up for Halloween can be fun, but it’s hardly ever comfortable. Masquerading at a ball in a Gatsby-style party has its share of pretenses.

But not so with Guess Me Tees.

Spun in a 50-50 mix of cotton and polyester, these ultra soft t-shirts are a blend of style and flair, showing your distinctive mannerism and intuitive perception.

You’ll look cool and relaxed when you sport a Guess Me t-shirt.

And as if that was not enough! You’ll be proud to know that these tees are manufactured right here in the USA!

Buying locally sourced products not only makes you swell with patriotism, but it also helps the earth by reducing the carbon footprint.

Going green has never felt so comfortable!

 

Compare your personal care products with those of your grandmother or better still, your great-grandparents’. You will be surprised to see the difference.

If you were to observe their stylish portraits, you’ll notice so much elegance and beauty. The fact that they did not have harsh exfoliants working on their facial cells or the silicone compounds sealing up their fine wrinkle lines will not even cross your mind.

Beauty is the treasure within. The care that we are supposed to take is for external hygiene, not an instant makeover regime to hide and conceal the reality to project a plastic-finish version of ourselves.

In fact, the words of the wise advise staying away from all products with color and perfumes that stand on your shelves looking the same forever.

Most of these chemicals that go into making them are not tested long enough in a research lab to show their side effects. The basic tests are often conducted by the companies that use them, filtering only the selected information that promotes their sales.

More than 10,000 chemical compounds have worked their way into cosmetic products, from toothpaste to hair straighteners and only a few hundred have had sufficient testing. Among them, many have earned the bad name of being carcinogens or for being accompanied by contaminants which are carcinogens. The list is long, but I hope to be able to share if you care to read the ingredient list in the tiniest possible font each time you buy a product to enhance your own beauty. Most of us don’t read the labels closely enough. We get carried away by the tall claims that the manufacturers make, almost like kids that get tempted by strangers with candies. It’s time to grow up and go back to the basics of cleanliness with natural products mostly found in your kitchen. Enjoy the new experience! Will keep you posted!

 

Have you ever wondered how tiny your personal care pouch can be during travels? If you were to choose only five things to put in a tiny ziploc bag, what would those personal care products be? It’s a tricky, yet pertinent, question for every backpacker, or anyone compelled to travel light. I have toyed with this challenge for the last few years and here’s my take. 
1. The toothbrush!
2. The toothpaste (And now, I make my own or I slip in a nearly finished tiny tube to barely last the whole trip.)
3. The floss! This, I must agree is my weakness!
4. Coconut oil or a tiny dollop of emolient cream.
5. An antifungal cream, again a squeezed half-empty tube only to protect me from the occasional, unpredictable rashes and itching.

You may wonder why I did not count the hairbrush or comb in. Well, my fingers have been ambitious to be the comb for my rather short hair. The run of the fingers and the final caresses from the broad palms have done wonders in the past. So, my little pouch has learned to withstand its absence.

The next must-do thing for any woman in these times is the moisturizer. How on earth did I choose to do without it? Or rather, how did I dare to shove that out? The answer is simple. A little research brouht so much to light about this apparently harmless panacea a couple of years ago that I have chosen to live without it even in my own home. Here’s a brief report I have created which will explain why lotions and moisturizers do not feature as integral part of my beauty routines.

Any moisturizer works, or is expected to work, as a humectant for the skin, to keep it hydrated. These products contain chemicals such as propylene glycol, glycerin, urea etc that help to draw moisture from the air around and keep it in the skin.

Back in those good-ol’ days, oils and fats were use as emollients but now more and more synthetic products are used for long-lasting effect. Chemical combinations like isopropyl-palmitate and hexyl laureate form a fake coating on the skin.

What you and I seem to think as a “smooth finish” is actually a plastic coating to give a false sense of satisfaction. Of achieving some kind of skin revival. The consumer is fooled into believing that the skin has remarkably improved. All due to that moisturizer.

To keep lotions looking like perfect emulsions for months and years, dozens of chemicals are added as emulsifiers, stabilizers and preservatives. If colors and perfumes have been added, then count in another 30 to 50 chemicals to create the likes of a flower or morning mist of spring. Never have these products given the extract of the real thing.

What starts out as an anti-wrinkle cream is a plastic-finish on your face. It can actually be an agent to invite premature aging and increased susceptibility to the harmful UV rays. How the complex chemical compounds interact with the living cells on human skin is still unknown to the layman.

But a few hours of research can save you more time than you invested in investigating. These chemicals can cause itching, burning and other discomfort. Has some lotion ever gotten into your eye inadvertently? It must have burned like crazy, making you wonder what’s in that stuff. What could be so good for your skin that can burn the tender layer out in your eyes?

These skin products also contain mineral oil derivatives that can be contaminated with cancer-causing polycyclic aromatic hydrocarbons. Now, that does not mean that each and every user will be a cancer patient in the future. Nor can a 90-something old lady bravely claim that these chemicals are harmless only because she is still alive and going strong.

Anyone predisposed to cancer can fall victim to the disease with the slightest provocation, and there is no way we can figure out how predisposed we are genetically or environmentally.

So, why even take the risk? Why not live with organic coconut oil or pure beewax? Enough of my rantings now, you have a fair enough idea as to what prompted me to live, and live well, without those branded bottles in the market.

Next time you pick a product from the shelf in a store, make sure you have asked yourself some basic questions. Is it something you cannot find natural alternatives for? Is it something you cannot do without?

Try researching on authentic websites about the serious side effects. These side-effects may be too subtle for us to notice with our senses with any concrete evidence.

It’s been long that we have lived our lives for instant and convenient outcomes. It’s time we looked at side-effects that may be the fine line between life and death.

Little things matter

 

Millions of miles of silvery aluminum foil get all squared up to wrap chocolates every single day. How much of it gets recycled?

Zero. That’s my guess.

How much plastic wrapping is done every single day? Same as above, or close. A very small part of single use plastic ever gets recycled.

Whose headache is it anyway. Not mine. It isn’t, yet it better be. I feel I need to take responsibility for it. I don’t worry about who should do what these days.

I focus on what I need to do.

One little step at a time.

Like saving all the plastic stirrers and plastic spoons from all my flights. Why only flights, I have my frozen yogurt munchies spoon in my spice jar. I have the tiny bitty spoon for icecream tasting at the local marble slab. The equally, if not more, cute scooper from the Gelato Firenze in Tokyo.

My kitchen is almost like a 3-D scrap book. As I cook and stir in the spices, each spoon is a memory stick that narrates a beautiful moment from my past. My mind happily scurries from Tokyo to Houston, to Doha, to Dubai.

The kitchen soon was full with all those spoons. Now they have their place of honor in the bathroom

All as a reward for saving the environment as I saved up the spoons. I now also give my mom the spoons with some cutesy stories and she  loves them.

 

Carbon Karma column — Small Is A Big Thing

I have been kind of a slow learner all my life. I clung to my pillow each weekday morning, chewed my bread so slowly that the school bus often left without me. I read each book from cover to cover and then read them all over again while my friends devoured libraries. I speak slowly too, leaving my listeners squirming in their seats. My friends, by then, finish their finest and longest oratory.

And those same good ol’ friends loved to turn the tables or go cold turkey on old habits. They can make things happen quick, they can plan a revolution overnight.  True, earthquakes have played their part alongside the slow erosion and quiet sedimentation to create breathtaking beauty of the land. Yet, I am tempted to believe that earthquakes probably start with a small tremor and then add a whole bunch more.

When I look back at life, the journey I undertook never fails to impress me! I am surprised by the long distances I have covered and the details along the way. “Wow,” I say to myself. Not competing with anybody, I was pretty much the lone turtle racing against myself, one small step over the other taking numerous turns along the way.

Then it occurs to me that it actually takes one small step for anything to happen; many steps together make a journey. It takes one tiny cell to make life, one small word to mend or break a heart, one spark to light a fire.  Even the winds of change blow gently to shape the terrains of our thoughts.

When I see the naturalist in me, I wonder when that seed was sowed and how long it took for that seed to germinate and burst into blossoms. I remember reusing shoe boxes to make homes for my dolls or buses for my brother. The dolls’ houses had old saree border drapes. Cigarette foil gift wraps made cute purses for them.

I remember mimicking the flighty movements of yellow butterflies with my arms outstretched or chasing the ‘helicopter’ dragonflies all around the lawn. Time stopped still in the middle of the night when we slept outdoors throughout the summer months in Benaras.

Watching the lunar eclipse lying on our cots was an ethereal experience.  Making pastes from the henna tree in the backyard needed  new volunteers each month. I most frequently opted to have those dark, red smears all over my little hands as they kept busy on the stone sil patta.

The green streak that turned me into a ‘green freak’ was a small pulse that continues to beat to this day. Words like ‘sustainability’, ‘carbon footprint’, ‘emission control’ and ‘climate change’ get added to my nature scrapbook.

In a small way, my backyard continues to be the natural playground of weeds and bugs, quite like my tousled hair that resembles a bird’s nest, with milkweeds and goldenrods spiking up high with passion flowers and salvias.

I am still on my way to becoming a forager for dandelions and chickweeds to add to my salads and teas, many steps away from my dream of having a reverse osmosis system for my rain barrel.

When friends ask how to begin making changes to their lifestyles, I tell them to start small, with a change close to their life — maybe with a less harsh house cleaner, a ‘greener’ nail polish, or desisting from the next urge for retail therapy at the nearest mall.

 I have watched Black Friday shopping videos on YouTube and chuckled to myself. My ‘needs’ won over my ‘wants’. The economy, I’m glad, still survived without my little contribution to its steaming and puffing engine that runs on other people’s wallets.

A levee burst starts with a hairline crack on its wall. The Apple product you swear by started in a garage not too long ago. College graduation for all of us started with the alphabets on a clean slate.

The long road of the world’s revival can start with just you and me taking one little baby step of living on less. Let’s take our baby steps today, perhaps around the Earth Day this month! It’s never too late.

Keep It! Just in case    (Dukool Magazine – Carbon Karma)

The day my grandmother died, her memories and belongings remained behind, heavy and silent.

Her bed, her dressing table adorning the brass Paaner dibba to hold all her beetle-leaf juicy treats, the rickety coconut broom that brushed the bed free of dust and her treasure trove of all the little things my ‘thakuma’ considered precious.

The bedroom, at some point, after the initial shock and grieving, had to undergo some change to fit into the new rhythm of life without her.

That is when we discovered them all.

She had many little things – fancy plastic beads for ornaments, variety pickle jars which we liked to taste often, Horlicks jar of coconut “nadoo” sweets, plastic cases of insignificant knickknack.

The little dowats of ink from the Saraswati puja which we had filled with creamy milk and wrote with twigs on banana leaves with the hope to become better students.

“Why would anybody hoard these?” someone asked. Nobody knew for sure. Now, after all these years, I think I know the answer.

Her fear of needing them again seemed so much more compelling than the casual confidence of throwing them all away.

My mother too held on in very creative ways. The clay pots that came home with hot roshogolla were stacked up and painted to make fancy showpieces.

Empty eggshells on medicine bottles were dressed with paper to make dollhouse characters. Her aunt, the popular Bipishima, stitched frilly cushion covers from old skirts and fancy dresses from discarded curtains.

All this recycled creativity was prompted by a tight shoestring budget. When money didn’t come easy, the mind thought up all kinds of uses for things.

Hardly anything was discarded besides broken glass or uneatable food scraps and dirt.  Hand-me-downs were cherished and borrowing was totally acceptable.

Moms, in spite of all changes, are still the loving entity micromanaging the affairs of health and nutrition, deciding every morsel of food for the family, signing up for doctors’ appointments on time and rushing to the PTO meetings.

They are spending time with children to follow a butterfly, to sit in the park and to feed the birds in the backyard.

Many are thinking of indoor air quality, carefully choosing the body care and home cleaning products that protect the air and the water.

They simply never call it quits if they know it is good for their children. So, there may be hope.

The predominant ‘green’ voices out there have more often been men than women. Starting from Bill McKibben to Hollywood heroes like Robert Redford and the hilarious Ed Begley Jr.

They have shaken the world along with Rachel Carson and Sylvia Earle.

But, nothing can compare the steps each mother can take while being less wasteful, creatively reusing in as many ways as possible.

It’s time to think. Which type of green mother are you? Which shade of green is your mom? Celebrate that, and add another coat to make it a shade darker.

 

 

 

The Better India Magazine – An Unrelenting Protagonist

 

https://www.thebetterindia.com/68384/waste-management-and-collection-india/

Shri Ganga Narayan Ghosh, at 87, is one of those rare Indians who still live their lives in complete righteousness. Leaving a glorious professional life as a mechanical engineer in the corporate sector and in a successful engineering business, Shri Ghosh had decided to dedicate his life to social work when he turned 49.

“I simply wish to see a clean and healthy India.” Besides other social services, he dedicated himself wholeheartedly to the research and design of ideal bins that can meet the needs of India’s garbage. India’s garbage content is different from that in the western countries.

A Visionary

Simply copying the western machinery will not solve the problem. He visited 192 cities in India and 80 cities of the six continents to explore all systems in use. Living in America by circumstances, for the last 16 years, Shri Ghosh continues to travel to India every year to create a network of committed people.

Any foreign tourist or immigrant child visiting India wonders about the filth that is strewn all around in the ground and in the water bodies. Shri Ghosh chose to work with garbage because it affects public health in a huge way. Besides looking dirty, strewn garbage can clog drains and cause flooding.

Open heaps of rotting garbage secretes an oozing called leachate which gets washed away with rain and contaminates surface water and eventually groundwater.

Garbage piles also releases methane in the air which happens to be a highly inflammable greenhouse gas.

Patented Designs

Shri Ghosh’s patented designs are unique in three different ways. They are covered, which keeps birds and animals from grabbing its contents.

Secondly, they are elevated. During monsoon, the bottom does not get submerged and corroded.

The third, and perhaps the most unique, feature of them all is the sloping bottom. The slope creates an ‘angle of slide’ which helps in emptying the contents of the bin once the front hatch is opened.

The contents automatically push out of the opening due to the pull of gravity. Specially designed handcarts, and regular open-top trucks for the very large bin, can be strategically placed in front of the opening to collect the discarded materials.

This is a huge relief to the garbage handlers. They hardly have to touch garbage. 

It is impossible to empty out a flat bottomed bin with moist content. Even the top surface of these bins is sloping — rain water cannot accumulate and corrode. People cannot leave bags of trash on it. This helps cut manufacturing cost, too. Reducing the surface area means less metal and less paint.

“The opening through which garbage is pushed inside by the users will allow the material to fall downward in a heap. Cubic bins can never fill up all the way to the top anyway,” says Mr. Ghosh.

These bins come in three sizes. One is tiny, perched on a pole with a swivel. Emptying its contents is very easy — place the handcart underneath and turn the bin on its swivel; and the entire content will slide out.

Once released, the bin springs back to its original upright position. These can be used at bus stops, railway stations, parks and footpaths. The mid-size bin is ideal for small communities, housing complexes, markets and schools. The base stands are firmly set in the ground with clamps or cement to prevent theft.

The handcart, too, is unique — the container is detachable from the wheel base. This makes it possible for garbage handlers to lift it to a truck and flip it empty. For the largest bin, a truck can stand directly under it. This bin is ideal for large markets with wide roads where a truck can approach.

Anyone who is interested in manufacturing these bins is most welcome to contact Mr. Ghosh at gnghosh@aol.com. He will be happy to share his designs without any financial interest. He believes that large scale production will lead to employment generation. He has written elaborate training booklet for welders.

He is currently writing his book on India’s garbage issue as well. He has also started a Facebook page names Garbage Solutions to spread awareness.

Each of these three bins has been donated to various organizations. All three of them are in use at the Thakurpukur Cancer Research Center, Kolkata. The mid-size bins are being used by Ramakrishna Belur Math near Kolkata and the Ramakrishna Mission in Mumbai, besides many other institutes.

Shri Ganga Ghosh is also designing toilets for rural and semi urban areas. He is highly concerned about this hurried toilet construction all over India.

“Simply installing toilets by the thousands is not going to be a long-term solution. Installing toilets without adequate septic tanks or a plan for the responsible disposal of their contents will lead to serious groundwater contamination.”

That’s another environmental disaster by itself.

Now, Where Are we Headed?

Assuming that we are off to a great start, and that we will also reach a perfect win-win point where you are happy with my work and I am thrilled with your success, there are quite a few things we can do together.
Once I am totally aware about what your book or blog is about, I can help you chalk out the plans for its creation.
As your ghostwriter I feel obligated to share with you all the trending tips and strategies that can take your book to greater heights.
If you are comfortable and ambitious to translate that into action, our success goals could coincide to make your dream book.
And that could open new doors. I look forward to establishing that long-term professional relationship with you.
At your service,

(Balaka B. Ghosal)

1-713-825-4712 (text first, please)
balaka.ghosal@gmail.com
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AWAI